书籍详情
大学商务英语阅读
作者：穆家骅，王晓光 编著
出版社：华东理工大学出版社
出版时间：2002-12-01
ISBN：9787562813156
定价：¥28.00
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内容简介
本书是一本大学商务英语阅读教材，全书分为十七个章节。课文和文章均选自西方工商经济管理专业的各类原牌教材和具有相当影响的西方商务刊物，内容涉及经济、经济全球化及其引发的经营和管理理念的变化、战略管理、人力资源、企业文化、技术管理、营销、货物流程、金融，财务等各个方面。每章节的三个部分都配有练习，练习项目形式多样，三个附录提供了词汇和专业词汇的解释，及各项练习的答案。
作者简介
暂缺《大学商务英语阅读》作者简介
目录
Chapter 1 Market Economy
Chapter 2 Strategy and Strategic Management
Chapter 3 Exerting Strategic Leadership
Chapter 4 Human Relations
Chapter 5 Corporate Culture
Chapter 6 Technology and Management for Technological
Chapter 7 External Environment
Chapter 8 Nature of Marketing
Chapter 9 Sociocultural Influences on Consumer Behavior
Chapter 10 Promotion and Marketing Communications
Chapter 11 Advertisement and Public Relations
Chapter 12 Operations
……
APPENDIX 1 商务专业词语汉语译文(Part Tow Ex.Ⅲ)
APPENDIX 2 词汇解释(Articles OF Part Three)
APPENDIX 3 练习答案
BLBLIOGRAPHY
Chapter 2 Strategy and Strategic Management
Chapter 3 Exerting Strategic Leadership
Chapter 4 Human Relations
Chapter 5 Corporate Culture
Chapter 6 Technology and Management for Technological
Chapter 7 External Environment
Chapter 8 Nature of Marketing
Chapter 9 Sociocultural Influences on Consumer Behavior
Chapter 10 Promotion and Marketing Communications
Chapter 11 Advertisement and Public Relations
Chapter 12 Operations
……
APPENDIX 1 商务专业词语汉语译文(Part Tow Ex.Ⅲ)
APPENDIX 2 词汇解释(Articles OF Part Three)
APPENDIX 3 练习答案
BLBLIOGRAPHY
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