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剑桥国际商务英语:第三版(学生用书)

剑桥国际商务英语:第三版(学生用书)

作者:(英)琼斯(Leo Jones),(英)亚历山大(Richard Alexander)著

出版社:华夏出版社

出版时间:2001-01-01

ISBN:9787508022277

定价:¥71.00

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内容简介
  本书第一到第四单元介绍教你的商务英语技巧,这些技巧在商务活动中是必备的。在以后的单元中,这些技巧将进一步得以强化和扩展。在商务活动中有使用英语经验的学生,可以比那些没有实践经验的学生更快地浏览这部分内容。第五到第十四单元是一些综合活动,它们假定您已熟悉了前四个单元介绍并练习过的基本技巧。每一个单元覆盖了不同的商务情景,并介绍了内容广泛的商务技巧。第十五单元复习了前面这些单元介绍和练习的许多技巧,它采用了模拟的方式。文档:如果您看该书后面部分的内容,您可以发现有85个文档,编排的次序是随机的。在练习本书中的一些活动时,您将得到指示,参看书后的某一个文档。在那个文档中,它提供了您扮演的角色所需要的信息。您的同伴也会得到指示,参看另一个文档,这样你们看到的是不同的信息,在你们之间存在真实的“信息不对称”。您将不得不对同伴所告诉你的,自发地做出反应,就像显示生活中那样。
作者简介
暂缺《剑桥国际商务英语:第三版(学生用书)》作者简介
目录
Thanks 致谢
Introduction 序言
1 Face to face 会面
basic skills and techniques for talking to people in business situations;
2 Letters,faxes and memos 信件,传真和备忘录;
Basic skills and techniques for business correspondence;
3 On the phone 通电话;
Basic skills and techniques for using the telephone in business;
4 Summaries,note,reports 总结,笔记,报告;
Basic skills and techniques for writing reports,making notes,summarizing and
taking notes of conversations in business;
5 Working together 一起工作;
Talking about where you work,employment policy,a company’s
activities,organization and history
6 International trade 国际贸易;
Ordering and supplying goods or services;answering and making enquries,making
offers,placing and acknowledging orders;
7 Money matters 货币贸易;
Methods of payment,cash flow,invoicing,dealing with non-payment problems;
8 Dealing with problems 处理问题;
Complaining and apologizing,delivery and after-sales problems;
9 Visitors and travellers 访问者和旅行者;
Looking after foreign visitors and traveling on business;hotels,restaurants,small
talk,telling Stories;
10 Marketing 市场营销;
Marketing a product,market research,promotion and advertising;
11 Meetings 会谈;
 Taking part in formal and informal meeting,one-to-one meeting and larger group
meetings;
12 Processes and operations 工作过程和操作;
Explaining and describing operations,giving instructions;
13 Jobs and careers 工作和职业;
Applying for jobs and seeking promotion,participating interviews;
14 Sales and negotiation 销售和谈判;
Selling and buying products,negotiating face-to-face and on the phone;
15 A special project 一个特别的项目;
A simulation,revising many of the skills and situations in the course;
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