书籍详情
MBA十日读
作者:(美)史帝文·西尔比格(StevenSilbiger)著
出版社:中信出版社
出版时间:2002-07-01
ISBN:9787800731907
定价:¥25.00
购买这本书可以去
内容简介
With The Ten-Day MBA in hand,the hallowed doors of the top ten business schools can be opened without the huge tuition checks,without the competition.without sacrificing two years'time and salary.Steven Silbiger has distilled the material of the ten most popular business-school courses taught at Harvard,Stanford,the University of Pennsylvania,the University of Chicago,Northwestern,and the University of Virginia in order to teach readers how to:·Read and understand financial statements·Develop effective and comprehensive marketing plans·Understand accounting rules and methods·Manage your relationship with your boss·Formulate corporate strategies·Understand the present value concept·Compute the internal rate of return·Use quantitative techniques to evaluate projects·Value stock,bond,and option investments·Perform a Wall Street leveraged buyout analysis·Obtain information on your competitors·Recommend valuable operational improvements·Master the most-used MBA jargonAt the rate of one easy-to-understand chapter a day,this book will enable readers to absorb the material,speak the language,and most impotant,acquire the confidence and expertise needed to get ahead in today's competitive business world.
作者简介
\t\t史蒂文﹒西尔比格,1990年毕业于弗吉尼亚大学达顿商学院,获MBA学位。曾任安达信会计师事务所注册会计师,现任美国HCTV公司资深董事。
目录
Intrduction
DAY 1 Marketing
DAY 2 Ethics
DAY 3 Accounting
DAY 4 Organizational Behavior
DAY 5 Quantitative Analysis
DAY 6 Finance
DAY 7 Operations
DAY 8 Economics
DAY 9 Strategy
DAY 10 MBA Mini-Courses
Research
Public Speaking
Negotiating
International Business
Ten-Day MBA Diploma
MBA Abbreviation Lexicon
Appendix Quantitative Analysis Tables
Bibliography
Index
DAY 1 Marketing
DAY 2 Ethics
DAY 3 Accounting
DAY 4 Organizational Behavior
DAY 5 Quantitative Analysis
DAY 6 Finance
DAY 7 Operations
DAY 8 Economics
DAY 9 Strategy
DAY 10 MBA Mini-Courses
Research
Public Speaking
Negotiating
International Business
Ten-Day MBA Diploma
MBA Abbreviation Lexicon
Appendix Quantitative Analysis Tables
Bibliography
Index
猜您喜欢