书籍详情
供应链管理（英文版）
作者：MBA核心课案例教学推荐教材
出版社：中国人民大学出版社
出版时间：2005-07-01
ISBN：9787300066707
定价：¥39.00
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内容简介
随着MBA教育逐渐走向成熟，人们对于案例教学已不再陌生，很多院校，特别是首批MBA试点院校已经比较普遍地采用案例教学这种模式。案例教学、案例编写也成为全国MBA教学指导委员会十分重视并大力推广的重要工作。为满足教学需要，中国人民大学出版社与哈佛商学院出版公司达成了引进出版哈佛商学院案例的协议，围绕MBA教学选择了十门课程，包括：战略管理，人力资源管理，营销管理，公司财务管理，领导学，组织行为学，供应链管理，技术与运营管理，财务报告与控制，企业、政府与国际经济，中文版和英文版同时推出。
作者简介
暂缺《供应链管理（英文版）》作者简介
目录
ChemBright, Inc. (9-693-026)
Frito-Lay:The Backhaul Decision (9-688-104)
Note on the U.S. Freight Transportation Industry(9-688-080)
A Tale of Two Electronic Components Distributors(9-697-064)
Sport Obermeyer, Ltd. (9-695-022)
Campbell Soup Company:A Leader in Continuous Replenishment Innovations
(9-195-124)
Hamptonshire Express (9-698-053)
Aligning Incentives for Supply Chain Efficiency(9-600-110)
CompUSA The Computer Store (9-699-026)
Borders Group, Inc. (9-601-037)
Supply Chain Management at World Co., Ltd. (9-601-072)
Massimo Menichetti (9-686-135)
Paper and More (9-604-093)
i2 Technologies, Inc. (9-699-042)
The ITC eChoupal Initiative (9-604-016)
Frito-Lay:The Backhaul Decision (9-688-104)
Note on the U.S. Freight Transportation Industry(9-688-080)
A Tale of Two Electronic Components Distributors(9-697-064)
Sport Obermeyer, Ltd. (9-695-022)
Campbell Soup Company:A Leader in Continuous Replenishment Innovations
(9-195-124)
Hamptonshire Express (9-698-053)
Aligning Incentives for Supply Chain Efficiency(9-600-110)
CompUSA The Computer Store (9-699-026)
Borders Group, Inc. (9-601-037)
Supply Chain Management at World Co., Ltd. (9-601-072)
Massimo Menichetti (9-686-135)
Paper and More (9-604-093)
i2 Technologies, Inc. (9-699-042)
The ITC eChoupal Initiative (9-604-016)
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