书籍详情
公共演讲：全球化视界
作者：（美）本杰明·塞维奇（Benjamin Sevitch）著
出版社：复旦大学出版社
出版时间：2005-08-01
ISBN：9787309045871
定价：¥30.00
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内容简介
本书是专门为亚洲英语读者而写的一本公共演讲方面的著作。它既可用作大学本科公共演讲课程的教材，也可以用作专业人士公共演讲方面的辅导书。本书一个显著的特色是它综合了东西方的修辞传统，且不局限于某个国家的文化。读者通过本书的学习不仅可以极大地提高自己的英语演讲水平，同时在用其母语进行演讲方面也可得到很大的提高。本书所举案例不仅有美国的，也有中国的，而其论述的演讲原则却适用于任何国家。.本书共分为12章。第1章简要回顾了发源于古希腊并传播至欧美的西方修辞体系的变迁，同时追溯了独立于西方思想又与古希腊思想不无相似之处的中国修辞理论的发展。尽管古代中国没有哪一本书专门讲到过演讲的艺术，但中国哲学家们毫无疑问对这一主题作过很多的论述。第2章对公共演讲进行了定义，并讨论了公共演讲所应考虑的因素和应包括的组成部分。在第3章中，作者讨论了该如何利用图书馆及因特网的资源为计划中的演讲作准备。第4和第5章则论及了如何对受众和机构进行分析，这是任何国家的任何一个演讲人所必须知道的。第6章介绍演讲中开篇和结尾的功能，并列举了供学生们参考的各种例子。第7章论及了演讲的语言风格，在这一方面，不同的语言和文化有不同的例子。作者在此所给的是英语中的例子，但教师们在上课时可结合本国语言和文化的特点进行补充。比如，中英文中都有隐喻，但不一定是一致的。第8章讨论了演讲的方式，包括一些原则性的东西以及与不同文化相关的方式。第9章论及了多媒体在演讲中的辅助作用。第10和11章论及信息性和劝说性演讲的原则。最后一章论及了记者招待会等特殊场合的各种演讲。..本书还涉及了其他一些重要的方面如：演讲者如何克服自身的不安，正式演讲前进行多次演练的必要性，以及演讲中如何树立自信等。...
作者简介
本杰明·塞维奇博士系美国康涅狄格中央州立大学传播学教授，自 1962年以来先后在6所大学教授公共演讲课程。著有《美国历史上非洲裔演说家文选》等书，并参编《黑人史》、《美国公共演讲》和《公共演讲与语言教育》等著作。塞维奇博士还是企业及机构领导如何发表公共演讲方面的顾问。
目录
1.Rhetoric:The Theory of Public Speaking
Western Rhetoric
Beginnings in Sicily
The Greek Rhetoricians
The Sophists
Plato
Aristotle
Rhetoric Moves to Rome
Cicero
Quintilian
Rhetoric in the Middle Ages
English Rhetorics
Roots of Chinese Rhetorics
Mistakes of Sinologists
School of Mingjia
Confucius and Mencius
Laozi and Daoism
School of Mohism
Legalism and Han Feizi
Future of Chinese Rhetoric
Universal Principles of Rhetoric
2.The Characteristics of Public Speaking
Basic Concepts
Importance ofPublic Speaking
Mistaken Ideas about Speaking
Best Definition of Public Speaking
Stage Fright or Nervousness
Ethical Considerations
Telling the Truth
Have Respect for Your Listeners
Do Not Use Ethnocentric Language
Language
Be Prepared to Speak
Never Plagiarize
Make Sure That Your Ideas Are Sound
Components of Public Speaking
Speaker
Message
Audience
Channel
Feedback
Noise
Situation
3.Selecting a Topic and Research
Choosing a Topic
General and Specific Purposes
General Purpose
Specific Purpose
Research
Experts
Library
Periodicals
Newspapers
Encyclopedias
Dictionaries
Quotations
Biographies
Statistics
Atlases and Maps
Searching the Internet
Search Engines
News Web Sites
Government Web Sites
4.Audience Analysis
5.Organization
6.Introductions and Conclusions
7.Language and Style
8.Delivery
9.Visual Aids
10.Speaking to Inform
11.Speaking to Persuade
12.Speaking for Special Occasions
Bibliography
Western Rhetoric
Beginnings in Sicily
The Greek Rhetoricians
The Sophists
Plato
Aristotle
Rhetoric Moves to Rome
Cicero
Quintilian
Rhetoric in the Middle Ages
English Rhetorics
Roots of Chinese Rhetorics
Mistakes of Sinologists
School of Mingjia
Confucius and Mencius
Laozi and Daoism
School of Mohism
Legalism and Han Feizi
Future of Chinese Rhetoric
Universal Principles of Rhetoric
2.The Characteristics of Public Speaking
Basic Concepts
Importance ofPublic Speaking
Mistaken Ideas about Speaking
Best Definition of Public Speaking
Stage Fright or Nervousness
Ethical Considerations
Telling the Truth
Have Respect for Your Listeners
Do Not Use Ethnocentric Language
Language
Be Prepared to Speak
Never Plagiarize
Make Sure That Your Ideas Are Sound
Components of Public Speaking
Speaker
Message
Audience
Channel
Feedback
Noise
Situation
3.Selecting a Topic and Research
Choosing a Topic
General and Specific Purposes
General Purpose
Specific Purpose
Research
Experts
Library
Periodicals
Newspapers
Encyclopedias
Dictionaries
Quotations
Biographies
Statistics
Atlases and Maps
Searching the Internet
Search Engines
News Web Sites
Government Web Sites
4.Audience Analysis
5.Organization
6.Introductions and Conclusions
7.Language and Style
8.Delivery
9.Visual Aids
10.Speaking to Inform
11.Speaking to Persuade
12.Speaking for Special Occasions
Bibliography
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