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新编商务英语泛读(1)

新编商务英语泛读(1)

作者:虞苏美总主编;吴长镛主编

出版社:高等教育出版社

出版时间:2004-08-01

ISBN:9787040158113

定价:¥28.00

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内容简介
  《新编商务英语泛读(1~6)》是商务英语系列丛书之一。本丛书的语言材料新颖、地道,文章均选自当代英美报刊杂志以及某些商务专著;内容丰富、涉及面广,涵盖金融、财经、企业管理、国际贸易、电子商务等诸多领域。本丛书采用英语语言和商务知识有机结合的编写方式,使学生既能提高英语阅读理解能力,又能系统地掌握商务英语的基本词汇及其表达方式,全面地获得有关商务的基本知识。本丛书适合商务英语专业的学生使用。
作者简介
暂缺《新编商务英语泛读(1)》作者简介
目录
Unit 1
 Part A Text
  TextA Business and Your Life
  TextB A Pound of Butter
 Part B Fast Reading
Unit 2
 Part A Text
  TextA Marketing Is All Around Us
  TextB About the Newspaper
 Part B Fast Reading
Unit 3
 Part A Text
  TextA Buying Motives
  TextB Jim's Service, Inc
 Part B Fast Reading
Unit 4
 Part A Text
  TextA Selling
  TextB "I've Never Been Able to Bargain, Even with an Armenian Rug Dealer"
 Part B Fast Reading
Unit 5
 Part A Text
  TextA American Business Heroes
  TextB The Eskimo Widow
 Part B Fast Reading
Unit 6
 Part A Text
  TextA Henry Ford and the American Automobile
  TextB The Higher Education of the USA
 Part B Fast Reading
Unit 7
 Part A Text
  TextA Types of Business Organizations
  TextB The Trouble with Being a Tycoon
 Part B Fast Reading
Unit 8
 Part A Text
  TextA Other Types of Business Organizations
  TextB Woolworth Closing Down
 Part B Fast Reading
Unit 9
 Part A Text
  TextA The Coca-Cola Company’S First Hundred Years(Ⅰ)
  TextB The Coca—Cola Company’S First Hundred Years(Ⅱ)
 Part B Fast Reading
Unit 10
 Part A Text
  TextA Brand and Brand Names(Ⅰ)
  TextB Brand and Brand Names(Ⅱ)
 Part B Fast Reading
Test2
Vocabulary
Key
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