书籍详情
新编商务英语泛读（3）
作者：虞苏美总主编；吴长镛主编
出版社：高等教育出版社
出版时间：2005-02-01
ISBN：9787040137781
定价：¥29.00
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内容简介
图书目录Unit l lPart A Text ………………………………… 2Text A Pricing（1） ……………………………2Text B Pricing（11） …………………………11Part B Fast Reading…………………………21Unit 2………………………………………………27Part A Text ……………………………………28Text A Aspects of Culture（I） …………………28Text B Aspects of Culture（11） …………………35Part B Fast Reading …………………………42Unit 3 ………………………… …………………49Part A Text……………………………………50Text A The Marketing Mix：The Four Ps ……50Text B Burger K ing Revamps Its Image ……5 7Part B Fast Reading ………………………… 63Unit 4 ………………………………………………69Part A Text ……………………………………70Text A Promotion…………………………………………………… 70Text B How to lmprove Your Communication Eftectiveness
作者简介
暂缺《新编商务英语泛读（3）》作者简介
目录
Unit l l
Part A Text ………………………………… 2
Text A Pricing(1) ……………………………2
Text B Pricing(11) …………………………11
Part B Fast Reading…………………………21
Unit 2………………………………………………27
Part A Text ……………………………………28
Text A Aspects of Culture(I) …………………28
Text B Aspects of Culture(11) …………………35
Part B Fast Reading …………………………42
Unit 3 ………………………… …………………49
Part A Text……………………………………50
Text A The Marketing Mix：The Four Ps ……50
Text B Burger K ing Revamps Its Image ……5 7
Part B Fast Reading ………………………… 63
Unit 4 ………………………………………………69
Part A Text ……………………………………70
Text A Promotion…………………………………………………… 70
Text B How to lmprove Your Communication Eftectiveness? ……78
Part B Fast Reading …………………………………………………88
Unit 5 …………………………………………………………………… 95
Part A Text ……………………………………………………………96
Text A Physical Distribution…………………………………………96
Text B Famous Amos …………………………………………104
Part B Fast Reading ………………………………………………111
lest l ……………………………………………………………………119
Unit 6 …………………………………………………………………129
Part A Text ………………………………………………………130
Text A Customer Relations …………………………………………130
Text B Stew Leonard：The World\
Part A Text ………………………………… 2
Text A Pricing(1) ……………………………2
Text B Pricing(11) …………………………11
Part B Fast Reading…………………………21
Unit 2………………………………………………27
Part A Text ……………………………………28
Text A Aspects of Culture(I) …………………28
Text B Aspects of Culture(11) …………………35
Part B Fast Reading …………………………42
Unit 3 ………………………… …………………49
Part A Text……………………………………50
Text A The Marketing Mix：The Four Ps ……50
Text B Burger K ing Revamps Its Image ……5 7
Part B Fast Reading ………………………… 63
Unit 4 ………………………………………………69
Part A Text ……………………………………70
Text A Promotion…………………………………………………… 70
Text B How to lmprove Your Communication Eftectiveness? ……78
Part B Fast Reading …………………………………………………88
Unit 5 …………………………………………………………………… 95
Part A Text ……………………………………………………………96
Text A Physical Distribution…………………………………………96
Text B Famous Amos …………………………………………104
Part B Fast Reading ………………………………………………111
lest l ……………………………………………………………………119
Unit 6 …………………………………………………………………129
Part A Text ………………………………………………………130
Text A Customer Relations …………………………………………130
Text B Stew Leonard：The World\
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