信息技术与网络经济：英文版

　　本书特点：·对所有章节进行了广泛的修订，加入了大量的更新内容和新主题·每章都包括了丰富的复习题、讨论题和调查题·开发了FareastFoods公司和WildOutfitters．com的连续案例·提供了FareastFoods公司的示范Web站点WWW．fareastfoods．com·通过www．course．com提供了大量学生文件和教学资源本书是为确保计算机、管理等专业的学生为将来在信息社会和网络经济中成为成功的员工和管理者而编写的。全书共分为5个部分，分别介绍了信息技术和网络经济导论、机构中的信息系统、电子商务的策略和技术、信息系统的开发和购置、网络经济带来的犯罪、安全和道德及社会问题等议题。

　　PatrickG.McKeown博士是Terry商学院中排名前10位的管理信息系统系的负责人，自1976年以来，他就一直在Georgia大学。他在Georgia技术学院获得了学士和硕士学位，在ChapelHill的北卡罗莱纳大学获得了博士学位。McKeown已经在管理科学和信息系统领域出版了30多本书籍和将近50篇文章。由于他在非计算机课程中通过计算机项目增强了计算机文化，他于1997年获得了Terry商学院杰出服务奖。McKeown在1998年是葡萄牙的Fulbright学者，他在那里讲授电子商务方面的MBA课程。他还在法国的里昂第三大学芬兰的赫尔辛基经济学院和南非大学的企业领导研究生学院讲过学。

PART1
Introduction to Information Technology and the Networked Economy
CHAPTER 1
The Networked Economy
A Connected World
The Impact of Computer Networks on Business
Movement to the Networked Economy
Impact on Businesses
Creative Destruction
Elements of the Networked Economy
Economic Relationships
Computers
Connectivity
Knowledge
Knowledge Workers
Information Systems: IT in Organizations
Systems
IS Functions
Transforming the Organization
Using IS Functions to Deal with Business Risks
Reducing Demand Risk
Reducing Efficiency Risk
Reducing Innovation Risk
FarEast Foods, Inc.
A Look Ahead
Review Questions
Discussion Questions
Research Questions
WildOutfitters. com
CHAPTER 2
Information Technology: The Infrastructure of the Networked Economy
Elements of Information Technology
A Closer Look at Computers
A Closer Look at Hardware
Input
Processing
Output
Secondary Storage
Conceptual Computer
Bits, Bytes, and Binary Numbers
Digital Storage
A Closer Look at Software
Software Terminology
Operating System Software
Comparison of Operating Systems
Application Software
Computer Programs and Languages
Organizational Computing
Mainframes
Personal Computers
Client/Server Computing
Three-Tiered Architecture
Hardware and Software at FarEast Foods
Review Questions
Discussion Questions
Research Questions
WildOutfitters. com
Appendix to Chapter 2: A Short History of
Computers
The Evolution of the PC
CHAPTER 3
Sharing Information and Resources through Networks
Computer Networks
Network Types
Understanding Wide Area Networks
Application Software Layer
Networking Software Layer
Physical Layer
Electronic Data Interchange
Understanding Local Area Networks
LAN Components
Ethernet LANs
LANs at FarEast Foods
Wireless Networks
Wireless LANs
The Internet: A Network of Networks
What Is the Intemet
Using the Internet
E-Mail
FTP
Telnet
Newsgroups
Internet Relay Chat
The World Wide Web
Using Bwwsers to Access the Web
Browser Operations
Intranets and Extranets
The Web and Electronic Commerce
Review Questions
Discussion Questions
Research Questions
WildOutfitters. com
PART2
Information Systems in Organizations
CHAPTER 4
Handling the Present: Transaction Processing Systems
Information Systems in Organizations
Transaction Processing Fundamentals
TPS and Business Processes
TPS and Supply Chains
A Closer Look at Transaction Processing
Systems
Transaction Processing Methods
Transaction Processing Activities
Data Gathering and Entry
Processing and Data Manipulation
Data Storage
Output and Reporting
The Impact of the Intemet on TPS
Transaction Processing at the FarEast Foods Web Site
Step 1: Creating an Order
Step 2: Submitting an Order
Step 3: Processing the Order at FarEast
Foods Web Site
Step 4: Ordering Food from Wholesalers
Step 5: Creating and Shipping the Order to the Customer
Business-to-Business Transactions
Interorganizational Systems and the Internet
Supporting Business-to-Business Transactions with XML
Supply Chains and the Intemet
Business-to-Business at FarEast Foods
Review Questions
Discussion Questions
Research Questions
WildOutfitters. com
CHAPTER 5
Remembering the Past with Organizational Memory
Organizational Memory
Components of Organizational Memory
Semistmctured Versus Structured Organizational Memory
Structured Storage of Data
Development of Database Management Systems
Data Warehouses
Relational Database Management Systems
Relational Database Operations with Structured Query Language
Object-Oriented Databases
Information Management
Paper-Based Information Storage
Document Management Systems
Searching and Indexing Information
Knowledge Management
Types of Knowledge
Sharing Knowledge
Virtual Teams
Document Databases
Expert Systems
Review Questions
Discussion Questions
Research Questions
WildOutfitters. com
CHAPTER 6
Preparing for the Future with Decision Support Systems
Preparing for the Future
Decision-Making Concepts
Types of Decisions
Types of Decision Support Systems
DSS Users
Using a DSS to Support Decision Making
Decisions at FarEast Foods
Information-Based Decision Support Systems
Types of Reports
An Information-Based DSS in Action: The Balanced Scorecard System
Data-Based Decision Support Systems
Online Analytical Processing
Data Mining
Data-Based DSS in Action: Customer
Relationship Management
Model-Based Decision Support Systems
Parts of a Model-Based Decision Support
System
Using Models
Model-Based DSS in Action: Revenue
Management
Review Questions
Discussion Questions
Research Questions
WildOutfitters. com
PART3
Electronic Commerce: Strategy and Technology
CHAPTER 7
Electronic Commerce Strategies
Electronic Commerce and the Networked Economy
Defming Electronic Commerce
Types of Web Sites
Limitations of Electronic Commerce
The Changing Nature of Electronic Commerce
Effects of the Intemet and Web on Businesses
Price Transparency
Communications Flip-flop
Perfect Choice
Internet and Web Effects on FarEast Foods
Electronic Commerce Strategies
Electronic Commerce Strategies for Handling Price Transparency
Electronic Commerce Strategies for Dealing with
Perfect Choice
Electronic Commerce Strategies for FarEast
Foods
Electronic Commerce Strategies to Deal with Communications Flip-flop
Web Advertising
Attracting Customers
A Two-Stage Model to Attractiveness
Web Strategies for FarEast Foods
Review Questions
Discussion Questions
Research Questions
WildOutfitters. com
CHAPTER 8
Electronic Commerce Technologies
Electronic Commerce Technology
Electronic Commerce Infrastrocture
Global Information Infrastructure Layer
Message Distribution Infrastructure Layer
Electronic Publishing Infrastructure Layer
Business Services Infrastructure Layer
Electronic Commerce Application Layer
Application to FarEast Foods
Web-Based Electronic Commerce
Finding Web Sites with Search Sites
Transacting an Order over the Web
Client-and Server-Side Processing
Microsoft or Open-Source Web Server
Problems with the HTTP Protocol
The Stateless Nature of HTTP
Counting Web Site Visitors
Using Cookies for Shopping Carts and Counting Visitors
Securing Electronic Commerce Transactions
Security Issues
Encryption
Digital Signatures
Electronic Commerce Payment Systems
Concerns with Electronic Money
Credit Cards
Electronic Funds Transfer
Card-Based Digital Cash
Computer-Based Digital Cash
Review Questions
Discussion Questions
Research Questions
WildOutfitters. com
PART4
Design and Development of Information Systems
CHAPTER 9
Developing Information Systems 1
Systems Development
When Is Systems Development Needed
Systems Development at FarEast Foods
Approaches to Systems Development
Ad Hoc Programming
Structured Systems Development
Rapid Application Development
End-User Development
Outsourcing
Acquisition
Choosing Among Internal Development, Outsourcing, or Acquisition
A Look Ahead
Structured Systems Development
The Systems Development Life Cycle
Stages of the Structured Approach
Systems Development in the Networked Economy
Planning Stage
Identifying the Project
Initiating the Project
Performing a Feasibility Study
Creating a Workplan
Staffing the Project
Magnitude of Effort
Planning Stage for FerEast Foods Project
Customer Rewards Feasibility Study
Developing a Workplan and Staffing the Customer Rewards Project
Analysis
Requirements Determination
Model Building
The System Proposal
Analysis of FarEast Foods Customer Rewards Project
Model Building: The FarEast Bucks Data Model
Model Building: The Process Model
Customer Rewards System Proposal
Review Questions
Discussion Questions
Research Questions
WildOutfitters. com
CHAPTER 10
Developing Information Systems 2
Continuing the Development Process
Design Stage
Implementation Stage
Design Stage
Develop, Outsource, or Acquire
Internal Development
Physical Database Specification
Converting Process Models to Physical Forms
Creating Interface Screens
Using CASE
Designing the FarEast Foods Customer Rewards System
Physical Data Model for the FarEast Foods
System
Converting FarEast Foods Process Models
Creating the Interface for the FarEast Foods
Rewards System
Implementation
Building the System
The Programming Process
Installation
Training
Maintenance
Implementation at FarEast Foods
Outsourcing and Acquisition
Outsourcing
Application Service Providers
Acquisition
Enterprise Resource Planning Systems
Rapid Application Development
Types of Prototypes
Evolutionary Prototyping
Review Questions
Discussion Questions
Research Questions
WildOutfitters. com
PART5
Issues in the Networked Economy
CHAPTER 11
Crime and Security in the Networked Economy
The Changing Face of IT Crime
IT Criminals
IT Crime and FarEast Foods
Types of IT Crime
Theft of Hardware, Data, or Information
Fraudulent Use of IT
Copyright Infringement
Software Piracy
Software Piracy and the Law
Music and Video Piracy
Attacks on Information Technology
Viruses, Worms, and DoS Attacks
Intemet Vulnerabilities
Legal Aspects of IT Crime
Information Technology Security
Threats to Computer Systems
Physical Security
Data Security
Security at FarEast Foods
Intemet Security
Securing the Corporate Intemet Connection
Fixing Known Security Holes
Firewalls
Intemet Security at FarEast Foods
Security Issues
Legal Issues
Insurance Against IT Crime
Human Aspects of Computer Security
Security Summary
Review Questions
Discussion Questions
Research Questions
WildOutfitters. com
CHAPTER 12
Privacy and Ethical Issues in the Networked Economy
Information Technology and Privacy
The Changing Nature of Privacy
Privacy Trade-offs
Data and Information Collection Using IT
Transactional Data
Web-Visit Data
Intemet Communications Data
Data Collection at Fareasffoods. com
Threats to Privacy
Information Exposure
Data Surveillance
Information Brokers
Spyware
Junk E-Mail
Using Information at Fareastfoods. com
Identity Theft
Methods of ID Theft
Social Security Number Theft
Protecting Privacy
Legislative Approach
Self-Regulation
Ethical Issues in the Networked Economy
Discussion and Application of the Ten
Commandments of Computer Ethics
Review Questions
Discussion Questions
Research Questions
WildOutfitters. com
CHAPTER 13
Social Issues in the Networked Economy
The Net as a Part of Our Lives
Social Cornerstones of the Networked Economy
Consequences of Internet Use
Social Issues in The Networked Economy
Economic Issues in the Networked Economy
Development of Digital Divides
Taxation of Electronic Commerce
The Virtual Workplace
Teleworking
Teleworking Locations
Virtual Workplaces at FarEast Foods
Health Issues in the Networked Economy
Repetitive Stress Injuries
Carpal Tunnel Syndrome
Causes of Repetitive Stress Injuries
Mouse Problems
Ergonomics
Psychological Problems
Health Problems at FarEest Foods
Online Content Issues
Defamatory Content
Adult-Oriented Web Content
Web-Based Crambling Sites
International Issues in the Networked Economy
International Digital Divide
Politically Objectionable Content
Cyberterrorism
The Future of the NetworkeA Economy
A Day in the Life of Mary: 2007
Review Questions
Discussion Questions
Research Questions
WildOutfitters. com