书籍详情
启动财务：企业初创阶段筹集资金指南 英文本
作者：（美）罗伯特·布朗（Robert Brown），（美）艾伦·S.格特曼（Alan S.Gutterman）著
出版社：中信出版社
出版时间：2004-01-01
ISBN：9787800739651
定价：¥119.00
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内容简介
设立自己的公司是很多人的梦想，实现这个梦想却极具挑战性。每年有成千上万的人注册了公司，却只有少数人能使其发展壮大，大多数人只能眼睁睁地看着自己的心血白费，梦想破灭。成功与失败之间的差距有多大？事实证明，企业初创阶段的融资战略往往是得失成败的关键。本书主要关注新设立的公司，同时也为处于其他发展阶段的公司提供实用的融资战略、深入浅出地介绍了最常用的两种融资方式；私募融资和公开融资。书中包含的丰富的实践经验以及详细的案例研究有助于读者了解各种融资渠道及其优劣，以及在融资过程中的技巧和方法。随书赠送的光盘进一步介绍了融资中出现的各种问题，对打算设立公司或者正在公司初创阶段的人来说，他们能够利用这张光盘来分析自己的融资渠道，清除他们在融资道路上的绊脚石。
作者简介
罗伯特·布朗在剑桥大学取得博士学位，在东京上智大学取得硕士学位，并于路易斯威尔大学取得法学博士学位和工商管理硕士学位。现执教于旧金山大学和加利福尼亚大学伯克利分校的法学院。他取得了纽约、华盛顿特区、加利福尼亚州、肯塔基州、英格兰、威尔士和香港的律师资格。在过去的25年时，他以投资银行家及律师的身份为多家新成立的公司担任咨询顾问，在公司融资领域有着丰富的经验。
目录
Preface
AbouttheDisc
PartI.Introduction
Chapter1:GeneralConsiderations
1.01GeneralIssues
Chapter2:CorporateFinancialInstruments
2.01Introduction
2.02EquitySecurities
2.03DebtSecurities
Chapter3:FinancingRequirementsandSources
3.01StagesandTypesofBusiness
3.02FinancingAlternatives
3.03EvaluatingPotentialFinancingSources
PartII.Securities
Chapter4:Regulation
4.01Introduction
4.02FederalSecuritiesLawsandRegulations
4.03StateSecuritiesLawsandRegulations
4.04RegulationofSecuritiesDealersandPublicMarkets
4:05KeyDefinitionsUnderSecuritiesLaws
4.06RoleofSecuritiesLawsinBasicBusinessTransactions
Chapter5:Disclosures
5.01Introduction
5.02IntegratedDisclosureUnderFederalSecuritiesLaws
5.03PreparationofRequiredNonfinancialDisclosures
5.04PreparationofRequiredFinancialDisclosures
Chapter6:LiabilitiesandRemedies
6.01Overview
6.02FederalPrivateCausesofAction
6.03CommonLawandStateStatutoryCausesofAction
6.04Indemnification,Contribution,andInsurance
PartIII.PrivateFinancing
Chapter7:AlternativeSources
7.01Introduction
7.02InternalFunds,VendorFinancing,andStrategicPartners
7.03PrivateLoans
7.04CommercialLoansandLeases
7.05GovernmentFunding
Chapter8:PrivateOfferings
8.01Introduction
8.02NonpublicOfferingsUnderSection4(2)
8.03RegulationDandSection4(6)
8.04OtherExemptTransactionsUnderFederalSecuritiesLaw
8.05LimitedOfferingsUnderStateBlue-SkyLaws
Chapter9:BusinessPlans
9.01WhatIsYourCompetitiveAdvantage?
9.02I'mNotInterestedina$100MillionMarket.
9.03DoYouReallyThinkYouCanGetan80%MarketShareinThreeYears?
9.04HowAreYouGoingtoProducetheProduct,BringIttoMarket,andManagetheCompany?
9.05WhenWillYouMakeaProfit?
9.06HowRealisticAreTheseNumbers?
9.07HowMuchMoneyDoYouNeed?
9.08WhatDoIGetforMyMoney?
9.09WhatDoYouNeedMyMoneyFor?
9.10YouDescribedtheGood,butWhereAretheBadandtheUgly?
9.11Flip,Flip,Flip.
9.12WhoAreYou?
9.13GreatResume,butWhatDoYouBringtotheTable?
9.14IKnowYouAreSmart,butWhatAreYouTalkingAbout?
9.15WhatIsthePoint?
9.16Zzzzzzzzzzzzzzzzz.
9.17WhyAreThereSoManyTyposandMistakes?
9.18Don'tYouHaveMoreRecentNumbers?
9.19IDon'tThinkThisBusinessIsRelevantforMe.
9.20GoodBusinessPlan.ILikeIt.
9.21GoodBusinessPlan.IAlsoLikedItLastTime.
Chapter10:VentureCapital
10.01Introduction
10.02NegotiatingaVentureCapitalInvestment
10.03TermsofInvestmentInstrument
10.04InvestmentAgreement
10.05AncillaryAgreements
10.06ClosingConditions
PartIV.PublicFinancing
Chapter11:PublicOfferings
11.01Introduction
11.02ConsiderationsinSelectingPublicFinancingMechanism
11.03RegulatoryFramework
11.04PreofferingConsiderations
11.05PreparingandFilingtheRegistrationStatement
11.06WaitingPeriodActivities
11.07CompletingRegistrationandSellingtheShares
Chapter12:UnderwritingandDistribution
12.01Overview
12.02BasicFinancialTermsofanOffering
12.03Underwriters'Compensation
12.04UnderwritingAgreement
Chapter13:InternetSales
13.01Overview
13.02AdvantageofInternetSecurities
13.03RegulatoryFramework
13.04LocatingInvestors
13.05InternetSecuritiesSites
Chapter14:Trading
14.01Overview
14.02TradingMarkets
14.03LegalFrameworkforSecondaryTradingActivities
14.04PublicCompanyStatus
PartV.CaseStudies
Chapter15:FinancingResearchandDevelopment:Investment
PartnershipsandCorporatePartnering
15.01Introduction
15.02ResearchandDevelopmentPartnerships
15.03CorporatePartneringRelationships
Chapter16:Dot.BombLessons
16.01GeneralLessons
16.02SpecificLessons
16.03YouCanStillStartaNewCompanywhenEconomicTimesAreSlow
AppendixA:BusinessPlan
AppendixB,C,andD
AppendixE:TermSheets
AppendixF:Document/DueDiligenceRequest/Checklist
AppendixG:SubscriptionAgreement
AppendixH:PlacementAgentAgreement
AppendixI:PrivatePlacementMemorandum
AppendixJ:PrivatePlacementPurchaseAgreement
AppendixK:Investors'RightsAgreement
AppendixL:RightofFirstRefusalandCo-SaleAgreement
AppendixM:AmendedandRestatedArticlesofIncorporation
Glossary
Index
AbouttheDisc
PartI.Introduction
Chapter1:GeneralConsiderations
1.01GeneralIssues
Chapter2:CorporateFinancialInstruments
2.01Introduction
2.02EquitySecurities
2.03DebtSecurities
Chapter3:FinancingRequirementsandSources
3.01StagesandTypesofBusiness
3.02FinancingAlternatives
3.03EvaluatingPotentialFinancingSources
PartII.Securities
Chapter4:Regulation
4.01Introduction
4.02FederalSecuritiesLawsandRegulations
4.03StateSecuritiesLawsandRegulations
4.04RegulationofSecuritiesDealersandPublicMarkets
4:05KeyDefinitionsUnderSecuritiesLaws
4.06RoleofSecuritiesLawsinBasicBusinessTransactions
Chapter5:Disclosures
5.01Introduction
5.02IntegratedDisclosureUnderFederalSecuritiesLaws
5.03PreparationofRequiredNonfinancialDisclosures
5.04PreparationofRequiredFinancialDisclosures
Chapter6:LiabilitiesandRemedies
6.01Overview
6.02FederalPrivateCausesofAction
6.03CommonLawandStateStatutoryCausesofAction
6.04Indemnification,Contribution,andInsurance
PartIII.PrivateFinancing
Chapter7:AlternativeSources
7.01Introduction
7.02InternalFunds,VendorFinancing,andStrategicPartners
7.03PrivateLoans
7.04CommercialLoansandLeases
7.05GovernmentFunding
Chapter8:PrivateOfferings
8.01Introduction
8.02NonpublicOfferingsUnderSection4(2)
8.03RegulationDandSection4(6)
8.04OtherExemptTransactionsUnderFederalSecuritiesLaw
8.05LimitedOfferingsUnderStateBlue-SkyLaws
Chapter9:BusinessPlans
9.01WhatIsYourCompetitiveAdvantage?
9.02I'mNotInterestedina$100MillionMarket.
9.03DoYouReallyThinkYouCanGetan80%MarketShareinThreeYears?
9.04HowAreYouGoingtoProducetheProduct,BringIttoMarket,andManagetheCompany?
9.05WhenWillYouMakeaProfit?
9.06HowRealisticAreTheseNumbers?
9.07HowMuchMoneyDoYouNeed?
9.08WhatDoIGetforMyMoney?
9.09WhatDoYouNeedMyMoneyFor?
9.10YouDescribedtheGood,butWhereAretheBadandtheUgly?
9.11Flip,Flip,Flip.
9.12WhoAreYou?
9.13GreatResume,butWhatDoYouBringtotheTable?
9.14IKnowYouAreSmart,butWhatAreYouTalkingAbout?
9.15WhatIsthePoint?
9.16Zzzzzzzzzzzzzzzzz.
9.17WhyAreThereSoManyTyposandMistakes?
9.18Don'tYouHaveMoreRecentNumbers?
9.19IDon'tThinkThisBusinessIsRelevantforMe.
9.20GoodBusinessPlan.ILikeIt.
9.21GoodBusinessPlan.IAlsoLikedItLastTime.
Chapter10:VentureCapital
10.01Introduction
10.02NegotiatingaVentureCapitalInvestment
10.03TermsofInvestmentInstrument
10.04InvestmentAgreement
10.05AncillaryAgreements
10.06ClosingConditions
PartIV.PublicFinancing
Chapter11:PublicOfferings
11.01Introduction
11.02ConsiderationsinSelectingPublicFinancingMechanism
11.03RegulatoryFramework
11.04PreofferingConsiderations
11.05PreparingandFilingtheRegistrationStatement
11.06WaitingPeriodActivities
11.07CompletingRegistrationandSellingtheShares
Chapter12:UnderwritingandDistribution
12.01Overview
12.02BasicFinancialTermsofanOffering
12.03Underwriters'Compensation
12.04UnderwritingAgreement
Chapter13:InternetSales
13.01Overview
13.02AdvantageofInternetSecurities
13.03RegulatoryFramework
13.04LocatingInvestors
13.05InternetSecuritiesSites
Chapter14:Trading
14.01Overview
14.02TradingMarkets
14.03LegalFrameworkforSecondaryTradingActivities
14.04PublicCompanyStatus
PartV.CaseStudies
Chapter15:FinancingResearchandDevelopment:Investment
PartnershipsandCorporatePartnering
15.01Introduction
15.02ResearchandDevelopmentPartnerships
15.03CorporatePartneringRelationships
Chapter16:Dot.BombLessons
16.01GeneralLessons
16.02SpecificLessons
16.03YouCanStillStartaNewCompanywhenEconomicTimesAreSlow
AppendixA:BusinessPlan
AppendixB,C,andD
AppendixE:TermSheets
AppendixF:Document/DueDiligenceRequest/Checklist
AppendixG:SubscriptionAgreement
AppendixH:PlacementAgentAgreement
AppendixI:PrivatePlacementMemorandum
AppendixJ:PrivatePlacementPurchaseAgreement
AppendixK:Investors'RightsAgreement
AppendixL:RightofFirstRefusalandCo-SaleAgreement
AppendixM:AmendedandRestatedArticlesofIncorporation
Glossary
Index
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