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商务英语函电

商务英语函电

作者:胡鉴明主编

出版社:中国商务出版社

出版时间:2004-01-01

ISBN:9787801812766

定价:¥48.00

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内容简介
  本书特色如下:(1)它能理论联系实际,比如在付款条件、商品包装和信用证的应用等章节,都有简明扼要的理论分析,让读者对有关事实和做法既知其然,亦能知其所以然。(2)在商务传真(Fax)与电子邮件(E—mail)写作方面,既详细介绍这种最现代化的电子通讯方式的应用知识,又准确地描述它们的特点和特有的写作规格,尤其是对电子邮件的文稿组织,作了深入细致的分析。与课文配套的练习题是选用大量国际商务活动最新的资料和实例编写而成,以帮助学习者学会掌握这门最现代化的通讯技巧,使本书具有更强的时代感。(3)它还特辟了一章(第19章),对主要的外贸单证如商业单据、金融单证、官方单证以及其他有关单证如“船长收据”“不列入黑名单证明”等等,作归纳、回应式的说明,以加深读者对外贸单据、金融单证的理解。以上所有这些特点使得本书除了作为教材之外,具有更强的实际应用价值和参考价值,是一本便捷的业务工具书。开本16开字数568千字页数477页
作者简介
暂缺《商务英语函电》作者简介
目录
PART ONE
Chapter One Introduction
Chapter Two The Layout of Business Letters
Section 1 Introduction
Section 2 Language Style
Section 3 Format of Business Letters
Section 4 Layout of the Common Blocked Lines forBusiness Letters
Section 5 Addressing Envelopes
Chapter Three Establishment of Business Relations and Credit
Status Enquiries
Section 1 Establishment of Business Relations
Section 2 Credit Status Enquiries
Section 3 Useful Expressions
Chapter Four Enquiry and Offer
Section 1 Enquiry
Section 2 Guidelines for Writing Enquiries
Section 3 Reply to Enquiries: Offer
Section 4 Important Notes on an Offer
Section 5 Guidelines for replying to enquiries
Section 6 Specimen Letters
Section 7 Useful Expressions
Chapter five Response to Offers
Section 1 Declining an Offer
Section 2 Guidelines for Declining an Offer
Section 3 Conditional Acceptance: Counter-offer
Section 4 Guidelines for Writing Counter-offer Letters
Section 5 Entire Acceptance
Section 6 Guidelines for Writing Acceptance Letters
Section 7 Specimen Letters
Section 8 Useful Expressions
Chapter Six Order Placing &Replies to Orders
Section 1 Introduction
Section 2 How to Place an Order
Section 3 Confirmation of an Order
Section 4 Useful Expressions
Chapter Seven International Business Contract
Section 1 A Brief Introduction to International BusinessContract
Section 2 The Contract Heading
Section 3 The Recitals
Section 4 The Main Body of a Contract
Section 5 The Validation of a Contract
Section 6 Specimens of Contract
Section 7 Useful Expressions
Chapter Eight Terms of Payment
Section 1 Payment Instruments
Section 2 Method of Payment
Section 3 Specimen Letters
Section 4 Useful Expressions
Chapter Nine Letter of Credit
Section 1 Introduction
Section 2 Parties in a Letter of Credit
Section 3 Contents of a Letter of Credit
Section 4 Categories of Letters of Credit
Section 5 Basic Documentary Procedure of L/C
Section 6 Characteristics of Settlement by L/C
Section 7 Payment Terms in the Contract
Section 8 Specimens of L/C
Section 9 Specimen Letters Concerning L/C
Section 10 Useful Expressions
Chapter Ten Shipment and Ocean Bill of Lading (B/L)
Section 1 Ocean Transport
Section 2 Terms of Shipment in the Contract and theCovering L/C
Section 3 Types of Ocean Bills of Lading
Section 4 Contents of Ocean B/L and Its Making
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Eleven Packing
Section 1 The Importance of Packing in Foreign Trade
Section 2 Packing Terms in Foreign Trade
Section 3 Different Kinds of Transportation Packing andTheir Packaging Containers
Section 4 Packing Marks
Section 5 Packing List & Weight List
Section 6 Specimen Letters
Section 7 Useful Expressions
Chapter Twelve Insurance
Section 1 Insurance in Foreign Trade
Section 2 Marine Insurance
Section 3 Types of Coverage
Section 4 Effecting Insurance
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Thirteen Complaints, Disputes and Claims
Section 1 Definition of Complaints, Disputes and Claims
Section 2 Different Types of Complaints, Disputes and Claims
Section 3 Specimen Letters
Section 4 Useful Expressions
Chapter Fourteen Agency
Section 1 Introduction
Section 2 Relations Between Principal and Agent
Section 3 What to Be Covered in Agency Agreement
Section 4 Specimen Letters
Section 5 Useful Expressions
Chapter Fifteen Quality Terms
Section 1 Introduction
Section 2 Means to Express Quality
Section 3 Terms of Quality
Section 4 Quality Guarantee
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Sixteen Quantity Terms
Section 1 The Importance of Quantity Clause
Section 2 Units of Measures and Weights
Section 3 The Calculation of the Weight of Goods
Section 4 The Application of Quantity Terms
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Seventeen Commodity Categorization and Price Terms
Section 1 Categorization of Trading Commodities
Section 2 Survey on International Trade Practice
Section 3 Price Terms Commonly Used in International Trade
Section 4 Specimen Letters
Section 5 Useful Expressions
Chapter Eighteen Business Fax and E-mail Writing
Section 1 Introduction
Section 2 Fax
Section 3 E-mail
Section 4 Useful Expressions
Chapter Nineteen Documentation in International Trade
Section I Introduction
Section 2 Kinds of International Trading Documents
Section 3 Issues Concerning Documents
Section 4 Specimens
Section 5 Useful Expressions
PART TWO
Exercises
Key to Exercises
Reference 【媒体评论】
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