书籍详情
电子商务专业英语
作者:孙建忠,王斌主编
出版社:中国水利水电出版社
出版时间:2004-01-01
ISBN:9787508415444
定价:¥28.00
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内容简介
本书是用英语编写的电子商务技术教材,共18章,包括电子商务的起源与模型、因特网与环球网基础、EDI、在线支付、移动电子商务、电子商务安全、电子商务法律问题、电子商务税收问题、电子客户关系管理、电子商务模式、B2B电子商务、电子商务策略、电子物流、网络营销、动态定价、电子商务的影响与意义、电子政务、案例分析等内容。本书内容覆盖了当今电子商务技术的各个方面,并力求体现电子商务的最新发展。目录:序前言Chapter1TheBasicsofE-CommerceChapter2TheInternetandWorldWideWeb:E-CommerceInfrastructureChapter3ElectronicDataInterchangeChapter4OnlineMonetaryTransactionsChapter5E-BusinessModelsChapter6Business-to-BusinessElectronicCommerceChapter7InternetMarketingChapter8PricingandMarketMakingontheInternetChapter9TheM-BusinessEvolutionChapter10e-LogisticsChapter11E-GovernmentChapter12e-CRMChapter13InternetSecurityChapter14LegalandEthicalissuesinInternetChapter15InternetTaxationChapter16ImpactsofECChapter17CreatinganIntegratedE-commerceStrategyChapter18E-CommerceCaseStudy参考资料
作者简介
暂缺《电子商务专业英语》作者简介
目录
序
前言
Chapter 1 The Basics of E-Commerce
Chapter 2 The Internet and World Wide Web:E-Commerce Infrastructure
Chapter 3 Electronic Data Interchange
Chapter 4 Online Monetary Transactions
Chapter 5 E-Business Models
Chapter 6 Business-to-Business Electronic Commerce
Chapter 7 Internet Marketing
Chapter 8 Pricing and Market Making on the Internet
Chapter 9 The M-Business Evolution
Chapter 10 e-Logistics
Chapter 11 E-Government
Chapter 12 e-CRM
Chapter 13 Internet Security
Chapter 14 Legal and Ethical issues in Internet
Chapter 15 Internet Taxation
Chapter 16 Impacts of EC
Chapter 17 Creating an Integrated E-commerce Strategy
Chapter 18 E-Commerce Case Study
参考资料
前言
Chapter 1 The Basics of E-Commerce
Chapter 2 The Internet and World Wide Web:E-Commerce Infrastructure
Chapter 3 Electronic Data Interchange
Chapter 4 Online Monetary Transactions
Chapter 5 E-Business Models
Chapter 6 Business-to-Business Electronic Commerce
Chapter 7 Internet Marketing
Chapter 8 Pricing and Market Making on the Internet
Chapter 9 The M-Business Evolution
Chapter 10 e-Logistics
Chapter 11 E-Government
Chapter 12 e-CRM
Chapter 13 Internet Security
Chapter 14 Legal and Ethical issues in Internet
Chapter 15 Internet Taxation
Chapter 16 Impacts of EC
Chapter 17 Creating an Integrated E-commerce Strategy
Chapter 18 E-Commerce Case Study
参考资料
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