书籍详情
商务英语阅读
作者：黄震华，杨启宁编著
出版社：中央广播电视大学出版社
出版时间：2003-01-01
ISBN：9787304024291
定价：¥19.00
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内容简介
商务英语系列教材为普通高等教育“十五”国家级规划教材，是为适应中国加入世界贸易组织以后对复合型商务人才的需求而编写的。《商务英语阅读》是该系列教材之一。本书精选了世界著名英语报纸、杂志、网站和学术刊物中与经济和商务有关的文章，进行了精心编排注释并配徊具有针对性的练习，使读者能够掌握商务报刊文章的特点，提高阅读能力，同时了解国际商务知识。全书共分14章，每章有一篇主课文和补充阅读课文。本书配有练习答案和附录。本书适用于商务英语专业的学生，同时也适用于对外经贸、财政金融、工商管理等专业的学生，也可供从事国际商务经贸工作的人员参考使用。
作者简介
暂缺《商务英语阅读》作者简介
目录
Preface
Lesson One
Text A:Factors of Production
Text B: The Case of SunPower
Lesson Two
Text A: The Nature and Structure of Business Organization
Text B: Types of Business Organizations
Lesson Three
Text A:Managing the Business Enterprise
Text B: The Management Process
Lesson Four
Text A:Different Corporate Cultures
Text B :Decision-making in Chinese Organizations
Lesson Five
Text A:Human Resource Management
Text B:Human Resources Management
Lesson Six
Text A: Product and Price
Text B:Marketing Processes and Consumer Behavior
Review Test Ⅰ
Lesson Seven
Text A: International Business
Text B: The Import-Export Balance
Lesson Eight
Text A: Regional Economics
Text B:Quotas and Tariffs
Lesson Nine
Text A:Marketing
Text B :Marketing Communications
Lesson Ten
Text A: Foundations of Business
Text B: The Creaseless Company
Lesson Eleven
Text A:E-Business
Text B:Dotcom Downsizing
Lesson Twelve
Text A: Primary Stage of Socialism
Text B: Implications of China s Entry into the WTO
Review Test Ⅱ
Lesson Thirteen
Text A:Innovation Is the Key to Continued Prosperity
Text B: Promotion
Lesson Fourteen
Text A:Over-capacity in the Car Business
Text B:One Step Forward,One Step Back
Lesson Fifteen
Text A:The lessons from Enron
Text B:Walt Disney:The Magic Is Back
Lesson Sixteen
Text A: Securities Markets
Text B:Risk Management and Insurance
Lesson Seventeen
Text A:Financial Management
Text B: Accounting
Lesson Eighteen
Text A:Business Law
Text B:The Way We Are Changing Organizations Is Not Working
Review TestⅢ
Appendices
Appendix I Index to Vocabulary List
Appendix 2 Key to Exercises
Appendix 3 Key to Review Tests
Appendix 4 The 2001 Global 500: Full List 2001
Lesson One
Text A:Factors of Production
Text B: The Case of SunPower
Lesson Two
Text A: The Nature and Structure of Business Organization
Text B: Types of Business Organizations
Lesson Three
Text A:Managing the Business Enterprise
Text B: The Management Process
Lesson Four
Text A:Different Corporate Cultures
Text B :Decision-making in Chinese Organizations
Lesson Five
Text A:Human Resource Management
Text B:Human Resources Management
Lesson Six
Text A: Product and Price
Text B:Marketing Processes and Consumer Behavior
Review Test Ⅰ
Lesson Seven
Text A: International Business
Text B: The Import-Export Balance
Lesson Eight
Text A: Regional Economics
Text B:Quotas and Tariffs
Lesson Nine
Text A:Marketing
Text B :Marketing Communications
Lesson Ten
Text A: Foundations of Business
Text B: The Creaseless Company
Lesson Eleven
Text A:E-Business
Text B:Dotcom Downsizing
Lesson Twelve
Text A: Primary Stage of Socialism
Text B: Implications of China s Entry into the WTO
Review Test Ⅱ
Lesson Thirteen
Text A:Innovation Is the Key to Continued Prosperity
Text B: Promotion
Lesson Fourteen
Text A:Over-capacity in the Car Business
Text B:One Step Forward,One Step Back
Lesson Fifteen
Text A:The lessons from Enron
Text B:Walt Disney:The Magic Is Back
Lesson Sixteen
Text A: Securities Markets
Text B:Risk Management and Insurance
Lesson Seventeen
Text A:Financial Management
Text B: Accounting
Lesson Eighteen
Text A:Business Law
Text B:The Way We Are Changing Organizations Is Not Working
Review TestⅢ
Appendices
Appendix I Index to Vocabulary List
Appendix 2 Key to Exercises
Appendix 3 Key to Review Tests
Appendix 4 The 2001 Global 500: Full List 2001
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