管理经济学

　　为什么需要了解管理经济学？如何分析消费者需求和生产成本？各种不同的定价策略和投资政策的具体含义是什么？政府的政策如何影响企业的决策？本书对上述问题及其他有关问题作了清楚而确切的解释。对于那些接受短期培训的管理者、MBA，以及想迅速了解这一问题核心内容的教师和学生来说，都不失为极具价值的参考书。它还可以作为管理人员的藏书，以及那些有抱负的管理人员完善自己知识和技能的参考资料。

暂缺《管理经济学》作者简介

Contents
1Theessenceofbusinesseconomics:anovewiew
Theessenceofbusinesseconomics
Basicconceptsinbusinesseconomics
Thecompetitiveenvironment
Concludingremarks
2Theanalysisofconsumerdemand
Theessenceofconsumerdemand
Themarketdemandcurve
Consumersurplus
Thedeterminantsofdemand
Theclassificationofproducts
Conceptsofelasticity
Therelationshipbetweenpriceelasticityandsalesrevenue
Concludingremarks
3Theanalysisofproductioncosts
Theessenceofproductioncosts
Theproductionfunction
Variablecostsversusfixedcosts
Productiondecisionsintheshortrunandlongrun
Diminishingreturnsinproduction
Maximizingprofitandtheproductiopdecision
Economiesanddiseconomiesofscale
Theexperiencecurve
Optimalscaleandx-inefficiency
Thefirm'ssupplycurve
Elasticityofsupply
Concludingremarks
4Thecompelitiveenvironment
Theesseqceofthecompetitiveenvironment
Competitivestrategy
Perfectcompetition
Monopoly
Monopolisticcompetition
Oligopoly
Competitiveadvantage
Concludingremarks
5Managerialobiectivesandthefirm
Theessenceofmanagerialobjectives
Agencytheory
Managerialtheories
Behaviouraltheories
Concludingremarks
6Understandingpricingslrategies
Theessenceotpricingstrategies
Pricedeterminationandmanagerialobjectives
Genericpricingstrategies
Pricingandthecompetitiveenvironment
Themarketingmixandtheproductlifecycle
Theeconomicsofpricediscrimination
Pricinginmulti-plantandmulti-productfirms
Peak-loadpricing
Pricingpolicyandtheroleofgovernment
Concludingremarks
.
7Inveqtmentappraisal
Theessenceofinvestmentappraisal
Theinvestmentselectionpro;ess
Estimatingcashnows"
Evaluatingandrankinginvestmentproiects
Undertakingacost-benefitanalysis"''
Concludingremarks"
8Undentandingthelabourmarket
Theessenceofthelabourmarket
Thedemandforlabour
Thesupplyoflabour
Collectivebargaining
Concludingremarks
9Covemmentandbusiness
Introduction
Theprinciplesotstateintervention
Macroeconomicpolicy
Industrialpolicy
Competitionlaw
Regionalpoliry
Concludingremarks
10Businessandeconomicforeeasting
Theessenceofbusinessandeconomicforecasting
Collectinginformationonconsumerbehaviour
Statisticalestimationofdemandrelationships
Forecastingdemand
Concludingremarks
11Businesseconomics-achecklistformanagers
Checklistforbusinesssuccess

Appendix:sourcesofbusinesseconomicsdatafirmanagers
UKsources
Internationalsources
Referencesforfurtherreading
Index