书籍详情
战略管理
作者：（英）克利夫·鲍曼（Cliff Bowman）著
出版社：普兰蒂斯霍尔出版公司
出版时间：1997-08-01
ISBN：9787300024592
定价：¥18.00
内容简介
任何企业都有着自己的重大决定，那些对整个企业业绩带来巨大影响的都是战略决策，而它们的制定和实施过程就是战略管理。本书介绍了一整套战略管理的方法。第一章介绍了战略管理的概念、意义和作用，以及制定的步骤和适用范围。第二章对企业的所处的外部环境进行分析。介绍了对行业环境和五种竞争力量的分析。第三章介绍如何形成可行的战略，并强调只有重视买主需求的战略才是好战略。第四章介绍了如何分析企业现有的内部组织结构。第五章介绍如何分析企业现有的内部组织结构。然后在第六章介绍如何分析企业差距，并介绍如何实现战略转变。第七章介绍了多元化的和全球代的大公司的战略转变。第七章介绍了多元化的在公司战略和理方法。此外，本书用案例帮助读者熟悉并使用本书的理论和方法。此外，本书用案例帮助读者熟悉并使用本书的理论和方法，以保证学以致用。本书是经理短期培训教程非常宝贵的参考资料，也适于工商硕士和其他想尽快掌握这一课题的学生，也可作为经理们的参考书籍，有助于提高他们的管理知识和技能。
作者简介
暂缺《战略管理》作者简介
目录
Contents
1 What is strategic management?
Making strategic decisions
Problems with corporate planning
Mission statements
Developing a strategic perspective
Organizations or firms?
Corporate versus business level strategy making
Developing skills in strategic management
Case study: Workgear Ltd
2 Analyzing the environment
The Five Forces model
The overall attractiveness of the industry
Looking into the future
Industry life cycle
Interrelationships between the five forces
Buyer segments
Competitor analysis
Bringing it all together: integrating the environmental analysis
Casework
3 Competitive strategy
Assessing the generic strategy coneept
Buyer needs
Value chains
Positioning the firm
Casework
4 The organizational implications of different strategies
Achieving cost leadership
Cost leadership, stabilitv and 'strategicfit
Achieving differentiation
From differentiation to cost leadership
From cost leadership to differentiation
Pursuing cost leadership and differentiation sirnultaneously
Two types ofdifferentiation
Casevvork
5 Analyzing the organization
Structure and systems
Culture, style and values
Skills and resources
Comparing the current position with the desired position
Casework
6 Managing strategic change
Judging the extent of change required
Visions and missions
Force field analysis
Getting movement
Dealing with momentum
Research into strategic change
Casework
7 Corporate strategy and global strategy
Managing diverse corporations
Sharing activities: the key to success
How to diversify?
When to diversify?
How to structure the corporation?
Global strategy
Appendix: Workgear case analysis
Recommended reading
Index
1 What is strategic management?
Making strategic decisions
Problems with corporate planning
Mission statements
Developing a strategic perspective
Organizations or firms?
Corporate versus business level strategy making
Developing skills in strategic management
Case study: Workgear Ltd
2 Analyzing the environment
The Five Forces model
The overall attractiveness of the industry
Looking into the future
Industry life cycle
Interrelationships between the five forces
Buyer segments
Competitor analysis
Bringing it all together: integrating the environmental analysis
Casework
3 Competitive strategy
Assessing the generic strategy coneept
Buyer needs
Value chains
Positioning the firm
Casework
4 The organizational implications of different strategies
Achieving cost leadership
Cost leadership, stabilitv and 'strategicfit
Achieving differentiation
From differentiation to cost leadership
From cost leadership to differentiation
Pursuing cost leadership and differentiation sirnultaneously
Two types ofdifferentiation
Casevvork
5 Analyzing the organization
Structure and systems
Culture, style and values
Skills and resources
Comparing the current position with the desired position
Casework
6 Managing strategic change
Judging the extent of change required
Visions and missions
Force field analysis
Getting movement
Dealing with momentum
Research into strategic change
Casework
7 Corporate strategy and global strategy
Managing diverse corporations
Sharing activities: the key to success
How to diversify?
When to diversify?
How to structure the corporation?
Global strategy
Appendix: Workgear case analysis
Recommended reading
Index
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