书籍详情
小企业管理
作者：（英）科林·巴罗（Colin Barrow）著
出版社：普兰蒂斯霍尔出版公司
出版时间：1997-10-01
ISBN：9787300024646
定价：¥24.00
内容简介
如何白手起家创办一个小企业？在创办小企业的时候，哪些资金是可以获取的？如何制定小企业的经营计划？一个小企业需要什么样的管理？本书对上述问题及其他有关问题作了清楚而确切的解释。对于那些接受短期培训的管理者、MBA，以及想迅速了解这一问题核心内容的教师和学生来说，都不失为极具价值的参考书。它还可以作为管理人员的藏书，以及那些有抱负的管理人员完善自己知识和技能的参考资料。
作者简介
暂缺《小企业管理》作者简介
目录
1Smallbusinesstoday1
Definitionsofsmallbusiness,usingsize3
Organizationaldefinihonsofsmallbusiness6
Entrepreneurs14
Intrapreneurs15
Corporateventures16
2Thesmallbusinessperson,whythey
matterandwhytheyoftenfail18
Thecharacteristicsofasmallbusinesspersonl8
Thetopentrepreneurs23
Self-evaluationforprospectivesmallbusinessowners28
Whysmallfirmsmatter??
Whydopeoplewanttostartasmallbusiness?35
Howdosmallbusinessesmeasuresuccess?39
Challengesandproblems40
Whydosmallfirmsfail?42
3Formingthebusiness52
Soletrader52
Partnerships55
Limitedcompanies60
Cooperatives64
4Sourcesoffinance66
Whyborrowingisattractive66
Whatbalanceofdebttoequityisright68
Whatfinanderslookoutfor70
Sourcesoffunds73
Debtcapital73
Shareholders'funds80
Otherwaystofundasmallbusiness87
5Start-upstrategies89
Thebusinessideaandhowasmallbusinesscan
exploitit89
Thewaysin90
Managementbuy-outs102
Runningthefamilybusinessl04
6Franchising109
Formsoffranchising109
Thebusinesssectorscoveredbyfranchisingll3
Advantagesanddisadvantagesoftakingupafranchisell5
Amutualdependence1l9
7Marketresearch122
Marketresearchtopics123
Developingaproductmarketstrategyl25
Somefurtherproductissues126
DIYmarketresearchl27
Firststeps128
8Financialmanagement132
Winningthecashflowwarl32
Understandingthenatureofprofit136
Breakingevenl40
9Managingthesmallbusiness146
Missions-managementstarting-point146
Findingthepeopletomanagel5l
Improvingselection155
SmaIlbusinessmanagementstylesl56
Howmuchmanagementdoesasmall
businessneed?l61
Delegation-thekeytotheowner-manager'S
survivall63
10Thebusinessplan167
Thebenefits168
Theingredientsofabusinessplanl70
Pactogingl70
Layoutandcontent17l
Writingandeditingl76
Focusedrecipientl77
Oralpresentationl79
11Exitroutes181
ReasonswhyprivatecompanyownersseUup183
Wherearetheexits?l84
Whocanhelp?186
Preparingforthesalel88
AgUidetofurtherreading190
Index191
Definitionsofsmallbusiness,usingsize3
Organizationaldefinihonsofsmallbusiness6
Entrepreneurs14
Intrapreneurs15
Corporateventures16
2Thesmallbusinessperson,whythey
matterandwhytheyoftenfail18
Thecharacteristicsofasmallbusinesspersonl8
Thetopentrepreneurs23
Self-evaluationforprospectivesmallbusinessowners28
Whysmallfirmsmatter??
Whydopeoplewanttostartasmallbusiness?35
Howdosmallbusinessesmeasuresuccess?39
Challengesandproblems40
Whydosmallfirmsfail?42
3Formingthebusiness52
Soletrader52
Partnerships55
Limitedcompanies60
Cooperatives64
4Sourcesoffinance66
Whyborrowingisattractive66
Whatbalanceofdebttoequityisright68
Whatfinanderslookoutfor70
Sourcesoffunds73
Debtcapital73
Shareholders'funds80
Otherwaystofundasmallbusiness87
5Start-upstrategies89
Thebusinessideaandhowasmallbusinesscan
exploitit89
Thewaysin90
Managementbuy-outs102
Runningthefamilybusinessl04
6Franchising109
Formsoffranchising109
Thebusinesssectorscoveredbyfranchisingll3
Advantagesanddisadvantagesoftakingupafranchisell5
Amutualdependence1l9
7Marketresearch122
Marketresearchtopics123
Developingaproductmarketstrategyl25
Somefurtherproductissues126
DIYmarketresearchl27
Firststeps128
8Financialmanagement132
Winningthecashflowwarl32
Understandingthenatureofprofit136
Breakingevenl40
9Managingthesmallbusiness146
Missions-managementstarting-point146
Findingthepeopletomanagel5l
Improvingselection155
SmaIlbusinessmanagementstylesl56
Howmuchmanagementdoesasmall
businessneed?l61
Delegation-thekeytotheowner-manager'S
survivall63
10Thebusinessplan167
Thebenefits168
Theingredientsofabusinessplanl70
Pactogingl70
Layoutandcontent17l
Writingandeditingl76
Focusedrecipientl77
Oralpresentationl79
11Exitroutes181
ReasonswhyprivatecompanyownersseUup183
Wherearetheexits?l84
Whocanhelp?186
Preparingforthesalel88
AgUidetofurtherreading190
Index191
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