书籍详情
战略管理学：概念与案例 英文版·第10版
作者：（美）小阿瑟A.托马森（Arthur A.Thompson，Jr.），（美）A.J.斯特里克兰三世（A.J.Strickland Ⅲ）著
出版社：机械工业出版社
出版时间：2001-01-01
ISBN：9787111064015
定价：¥198.00
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内容简介
本书是一部具有划时代意义的战略管理名著，它在分析公司所处的市场环境，自身资源及竞争力的基础上，用全新的技术工具对一个公司如何制定，完善和实施战略等问题进行了深入浅出的阐述。
作者简介
暂缺《战略管理学：概念与案例 英文版·第10版》作者简介
目录
PART ONE
THE CONCEPTS AND TECHNIQUES OF STRATEGIC MANAGEMENT1
THE STRATEGIC MANAGEMENT PROCESS: An Overview2
THE THREE STRATEGY-MAKING TASKS:Developing a strategic Vision, Setting Objectives, and Crafting a Strategy3
INDUSTRY AND COMPETTIVE ANALYSIS4
EVALUATING COMPANY RESOURCES AND COMPETTIVE CAPABILITIES5
STRATEGY AND COMPETTIVE ADVANTAGE6
MATCHING STRATEGY TO A COMPANY''SSITUATION7
STRATEGY AND COMPETITIVE ADVANTAGE IN DIVERSIFIED COMPANIES8
EVALUATING THE STRATEGIES OF DIVERSIFIED COMPANIES9
IMPLEMENTING STRATEGY: BUILDINGRESOURCE CAPABILITIES AND STRUCTURING THE ORGANIZATION10
IMPLEMENTING STRATEGY: BUDGETS, POLICIES, BEST PRACTICES, SUPPORT SYSTEMS, AND REWARDS11
IMPLEMENTING STRATEGY: CULTURE AND LEADERSHIPPART II
CASES IN STRATEGIC MANAGEMENTA GUIDE TO CASE ANALYSISSection A: The Manager as Chief Strategy Maker and Strategy ImplemenerSection B:
Crafting Strategy in Single Business CompniesSection D: Implementing and Executing StrategySection E: Strategy, Ethies, and Social Responsibility
THE CONCEPTS AND TECHNIQUES OF STRATEGIC MANAGEMENT1
THE STRATEGIC MANAGEMENT PROCESS: An Overview2
THE THREE STRATEGY-MAKING TASKS:Developing a strategic Vision, Setting Objectives, and Crafting a Strategy3
INDUSTRY AND COMPETTIVE ANALYSIS4
EVALUATING COMPANY RESOURCES AND COMPETTIVE CAPABILITIES5
STRATEGY AND COMPETTIVE ADVANTAGE6
MATCHING STRATEGY TO A COMPANY''SSITUATION7
STRATEGY AND COMPETITIVE ADVANTAGE IN DIVERSIFIED COMPANIES8
EVALUATING THE STRATEGIES OF DIVERSIFIED COMPANIES9
IMPLEMENTING STRATEGY: BUILDINGRESOURCE CAPABILITIES AND STRUCTURING THE ORGANIZATION10
IMPLEMENTING STRATEGY: BUDGETS, POLICIES, BEST PRACTICES, SUPPORT SYSTEMS, AND REWARDS11
IMPLEMENTING STRATEGY: CULTURE AND LEADERSHIPPART II
CASES IN STRATEGIC MANAGEMENTA GUIDE TO CASE ANALYSISSection A: The Manager as Chief Strategy Maker and Strategy ImplemenerSection B:
Crafting Strategy in Single Business CompniesSection D: Implementing and Executing StrategySection E: Strategy, Ethies, and Social Responsibility
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