商务英语精读（第1册）

　　《商务英语精读》共2册，本书为第1册，共10个单元，主要讲述商务的性质、市场营销、职业、礼貌举止、电话、旅行、管理、企业组织、海关及商务谈判等内容。每单元由四部分组成（对话、课文、阅读材料和练习）并附有课文、阅读材料译文及词汇表。对话部分可以引导学生进入一个直观的仿真商务环境中学习；课文部分详细讲解本单元的主题；阅读材料部分帮助学生扩大知识面，了解更多与本单元主题相关的内容。本教材内容新颖，选材力求涵盖商务活动中的各个分支部分，注重介绍商务专业基础理论知识和专业技能，语言通谷易懂。本教材主要适用于高职高专商务英语专业和国际贸易专业的学生，同时也可供其他与经贸相关的专业的学生和商务英语自学者使用。

暂缺《商务英语精读（第1册）》作者简介

Unit One The Nature of Business Part One Conversations
A: Welcoming a Foreign Client
B: At the Banquet: Introductions
C: Talking Something About the Nature of Business Part Two Text
The Nature of Business Part Three Reading
Barter
Part Four Exercises
Unit Two Marketing Management
Part One Conversations
A: What Is Marketing Segmentation
B: Marketing Strategy
C: Marketing Influence
Part Two Text
Marketing
Part Three Reading
Business Channels
Part Four Exercises
Unit Three Jobs and Occupations
Part One Conversations
A: Go to a Job Interview
B: Application for a Job
C: Having an Interview
Part Two Text
Finding a Suitable Job
Part Three Reading
Working for the Future
Part Four Exercises
Unit Four Manners
Part One Conversations
A: At the Banquet
B: At a Fast Food Restaurant
C: Talking Something About Good Manners
Part Two Text
A World Guide to Good Manners
Part Three Reading
Table Manners at a Dinner Party
Part Four Exercises
Unit Five Telephone Call
Part One Conversations
A: Looking for a Job
B: A Business Call
C: Good Luck Company
Part Two Text
The Telephone: Advantages and Disadvantages
Part Three Reading
Telephone Manners
Part Four Exercises
Unit Six Air Travel
Part One Conversations
A: Booking a Flight
B: Checking in at an Airport
C: Waiting for a New Comer
Part Two Text
Fear of Flight
Part Three Reading
A Flight Experience
Part Four Exercises
Unit Seven The Mana~nnent Process
Part One Conversations
A: Talking About Managerial Process
B: Talking About Managerial Roles
C: Something About Controlling in an Organization
Part Two Text
The Management Process
Part Three Reading
The Work of Managers
Part Four Exercises
Unit Eight Creating the Organization
Part One Conversations
A: How to Make an Organization Chart in a New Slide
B: Departmentalization
C: Talking About Work Schedules
Part Two Text
Organization
Part Three Reading
Organization Structures
Part Four Exercises
Unit Nine At the Customs
Part One Conversations
A: Through the Customs
B: At the Customs
I
C: At the Customs
II
Part Two Text
The Customs'' Commission
Part Three Reading
Smart Smuggler
Part Four Exercises
Unit Ten Negotiation
Part One Conversations
A: About Shipment
B: About Packing
C: About Demurrage
Part Two Text
Negotiation Strategies
Part Three Reading
Culture Obstacles to Negotiation
Part Four Exercises
Appendix A Translations to Texts and Readings
Appendix B Vocabulary
References