书籍详情
经理人员的沟通：英文版·第6版
作者：（美）诺曼·B.西格班德（Norman B.Sigband），（美）亚瑟·H.贝尔（Arthur H.Bell）著
出版社：机械工业出版社
出版时间：1998-01-01
ISBN：9787111065951
定价：¥78.00
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内容简介
本书包括沟通的概念、商业写作、备忘录和信函、岗位沟通、报告和建议等内容。其中，着重叙述了如何进行商业沟通、如何构思并有机地进行写作和发言、如何运用沟通技巧达到最佳效果、如何运用不同的沟通风格去适应国内及国际班干部 不同的对象，以达到不同的目的等内容。本书还就90年代中后期出现的新问题，如沟通革命、不同文化间的沟通、合作中的沟通等进行了阐述。
作者简介
暂缺《经理人员的沟通：英文版·第6版》作者简介
目录
PART 1 A communication overview
1. Communication overview
2. Communication in organizations
3. The communication revolution
4. Intercultural communication for a global environment
5. Ethical issues in management communication
PART 2 Business writing that works
6. The writing process
7. Drafting , revising , and editing
8. Collaborative writing
PART 3 Memos and letters
9. Effective memos
10. Principles of the business letter
11. Inquiry , request , and order letters
12. Claim , credit , and collection letters
13. Sales , goodwill , and other letters
PART 4 Career communication
14. Career planning
15. Successful applications , resumes , and interviews
PART 5 Reports and proposals
16. The research process
17. Visual aids
18. Reports for decision making
19. Routine and short reports
20. Formal and annual reports
21. Proposals , business plans , and other managerial communication
PART 6 Professional speaking and listening
22. Principles of oral communication
23. Short and long presentations
24. Listening skills
25. Interviews and meetings
26. Communication during crisis and change
1. Communication overview
2. Communication in organizations
3. The communication revolution
4. Intercultural communication for a global environment
5. Ethical issues in management communication
PART 2 Business writing that works
6. The writing process
7. Drafting , revising , and editing
8. Collaborative writing
PART 3 Memos and letters
9. Effective memos
10. Principles of the business letter
11. Inquiry , request , and order letters
12. Claim , credit , and collection letters
13. Sales , goodwill , and other letters
PART 4 Career communication
14. Career planning
15. Successful applications , resumes , and interviews
PART 5 Reports and proposals
16. The research process
17. Visual aids
18. Reports for decision making
19. Routine and short reports
20. Formal and annual reports
21. Proposals , business plans , and other managerial communication
PART 6 Professional speaking and listening
22. Principles of oral communication
23. Short and long presentations
24. Listening skills
25. Interviews and meetings
26. Communication during crisis and change
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