商务英语综合教程（第3册）

　　《商务英语综合教程》是《高等学校商务英语系列教材》之一，本册为第3册，共15个单元，每单元由四大部分组成：阅读I（Reading I）、阅读II（Reading II）、扩展性练习（Extension）以及大学英语四、六级补充阅读练习（Supplementary Reading）。每单元围绕一个主题，精心安排了与主题密切相关的课文和练习。本书另配有相应的音带。本书选材新颖，内容丰富，专业面广，趣味性强，可供高等学校经贸英语专业的学生及相应水平的商务工作者与英语爱好者学习使用。

暂缺《商务英语综合教程（第3册）》作者简介

Unit1BusinessMeetings
ReadingIHowtoAttendaMeeting
ReadingIIWinningBusinessMeetings
Extension
SupplementaryReading
Unit2SecrettoSuccess
ReadingIAreYouanEntrepreneur?
ReadingIIMakeMoneybyThinkingtheUnthinkable
Extension
SupplementaryReading
Unit3MarketingStrategies
ReadingIWhenIt'sSmartertoBeSecondtoMarket
ReadingIITechnology-drivenMarketing
Extension
SupplementaryReading
Unit4Competition
ReadingITheInvisibleFist
ReadingIIMoralsintheRatRace
Extension
SupplementaryReading
Unit5Investment
ReadingIGoingfortheGold
ReadingIIKingofBond
Extension
SupplementaryReading
Unit6Banking
ReadingIGainingEfficiencieswithintheBranch
ReadingIIBankingServices
Extension
SupplementaryReading
Unit7MediaandEntertainment
ReadingIPowerinYourHand
ReadingIIHowHollywoodRules
Extension
SupplementaryReading
Unit8Services
ReadingICross-culturalViewsofServiceQuality
ReadingIIBeyondExpectations
Extension
SupplementaryReading
Unit9BusinessEthics
ReadingIEthicsandCompetitiveness--PutFirstThingsFirst
ReadingIIBribery--AnInevitableEvil?
Extension
SupplementaryReading
Unit10IntellectualProperty
ReadingIFlyingSolo
ReadingIIIntellectualPropertyintheGlobalMarketplace
Extension
SupplementaryReading
Unit11E-commerce
ReadingIHowcanaDot-comBeThisHot?
ReadingIIElectronicCommerce
Extension
SupplementaryReading
Unit12Customers
ReadingIAlmightyCustomer(PartI)
ReadingIITheAlmightyCustomer(PartII)
Extension
SupplementaryReading
AppendixI
AppendixII