商务英语综合教程（第2册）

　　《商务英语综合教程》是《高等学校商务英语系列教材》之一，本册为第2册，共15个单元，每单元由四大部分组成：阅读I（ReadingI）、阅读II（ReadingII）、扩展性练习（Extension）以及大学英语四、六级补充阅读练习（SupplementaryReading）。每单元围绕一个主题，精心安排了与主题密切相关的课文和练习。本书另配有相应的音带。本书选材新颖，内容丰富，专业面广，趣味性强，可供高等学校经贸英语专业的学生及相应水平的商务工作者与英语爱好者学习使用。

暂缺《商务英语综合教程（第2册）》作者简介

目 录 Unit 1Job Interviews Reading I Making the Best of a Good Job Reading II New Rules for Landing a Job: Interview Skills That Give You the Edge Extension Supplementary Reading Unit 2Cultural Diversity Reading IOutstanding Cultural Diversity Programs Reading II Developing an Intercultural Training Program Extension Supplementary Reading Unit 3Managers Reading I Managers for the Twenty-first Century Reading II Managerial Caricatures Extension Supplementary Reading Unit 4 Going Global Reading I Birth of a Buzzword Reading II Global Marketing into the Twenty-first Century Extension Supplementary Reading Unit 5Fashion Reading I New Economy Dressing for Success Reading II Levi's Gold Extension Supplementary Reading Unit 6 Retailing Reading I A Retailing Legend Is Bom Reading II Shopping Euphoria at the Somerset Collection Extension Supplementary Reading Unit 7Advertisement Reading I The Money in the Message Reading II Advertising on the Web Extension Supplementary Reading Unit 8Money Reading I Will Cash Completely Vanish Reading II I Am a Dollar Extension Supplementary Reading Unit 9Leadership Reading I Characteristics and Traits of Effective Leaders Reading II The Sensational Michael Dell of Dell Computer Corp. Extension Supplementary Reading Unit 10Information Technology Reading I What Makes Silicon Valley So Successful and Unique Reading II A Brave New Web Extension Supplementary Reading Unit 11Trademark Reading I Trademark Reading II A History of the John Deere Trademark Extension Supplementary Reading Unit 12Markets Reading I Flea Market Reading IIThe Natural Market Extension Supplementary Reading Unit 13Negotiations Reading I A Cross-cultural Perspective of the Negotiations Process Reading II Sacred Stalls Extension Supplementary Reading Unit 14Successful Businesses Reading I What Makes Sony Run Reading II A New Deal at Hallmark Cards Extension Supplementary Reading Unit 15 Business & Technology Reading I Just Imagine: What Computers Can't Do Reading II I Am Cyborg Extension Supplementary Reading Appendix I Appendix II