商务英语阅读

　　The book is compiled for students of business， economics or related disciplines such as Engineering or IT and also for those whose professional activities require the use of Business English. The book aims to develop reading skills in a variety of currentbusinesscontexts，e.g. advertising，marketing，negotiatingskills，arbitration，salespromotion，telephoneskills，e-commerce，writingand comprehending business correspondence and reports， news and articles on business topics.

暂缺《商务英语阅读》作者简介

Preface 
Unit 1 An Introduction to Business English 
Unit 2 Business Basics 
Unit 3 Making Yellow Page Advertising Work for Your Business 
Unit 4 Major Methods of Advertising and Promotion 
Unit 5 Advertising‘s No Joke, Take Care with the Laughs 
Unit 6 Settling out of Court 
Unit v Why You Should Use Written Contracts 
Unit 8 Do You Know What Business You Are in? 
Unit 9 12-Step Foolproof Sales Letter Template 
Unit 10 Internet Marketing for Local Small Businesses 
Unit 11 Meeting the Information Needs of Marketing Today 
Unit 12 Membership Marketing 
Unit 13 Community——Based Street Marketing for Small Businesses 
Unit 14 Make Money with Other PeopIe‘s Customers 
Unit 15 Differentiate or Die: Your Unique Selling Proposition 
Unit 16 Telephone Success Strategies for Businesses 
Unit 17 Getting the Most out of Trade Shows 
Unit 18 Ways for Successful Presentation 
Unit 19 Work Skills 
Unit 20 Interviewing Information