书籍详情
大学财经英语阅读（停印）
作者：肖文科主编
出版社：外语教学与研究出版社
出版时间：2002-06-01
ISBN：9787560028668
定价：¥28.90
内容简介
本教程共10部分，45个单元。内容涉及经济学、国际贸易、金融学、管理学、市场营销学、会计学、统计学、信息科学、法学、世界经贸发展趋势等。绝大部分内容选自20世纪90年代末西方财经界的名人名著。内容丰富，既紧扣时代的脉搏，又久经时间的考验；文笔流畅，通俗易懂。本教程适用于修完大学英语四级、进入专业阅读阶段的高校学生或其他具有同等英语水平的英语爱好者或财经专业人员。使用本书学习英语或学习财经专业的核心内容可收到事半功倍的效果。
作者简介
暂缺《大学财经英语阅读（停印）》作者简介
目录
PART I
ECONOMICS
UNIT 1
ANALYSIS OF COSTS
UNIT 2
MARKETS AND ECONOMIC EFFICIENCY
UNIT 3
OVERVIEW OF MACROECONOMICS
UNIT 4
OPEN-ECONOMY MACROECONOMICS
UNIT 5
MANAGING THE GLOBAL ECONOMY
PART II
INTERNATIONAL TRADE
UNIT 6
INTERNATIONAL TRADE
UNIT 7
INTERNATIONAL TRADE THEORY
UNIT 8
ENGAGING IN INTERNATIONAL TRADE
UNIT 9
EXPORT & IMPORT STRATEGIES
UNIT 10
FROM GATT TO WTO
PART III FINANCE
UNIT 11
THE DEMAND FOR MONEY
1
UNIT 12
THE DEMAND FOR MONEY
2
UNIT 13
AGGREGATE DEMAND AND SUPPLY ANALYSIS
UNIT 14
CORPORATE STOCK AND STOCK MARKETS
UNIT 15
TAXATION
PART IV
MANAGEMENT
UNIT 16
INTRODUCTION TO MANAGEMENT
UNIT 17
PLANNING
UNIT 13
ORGANIZING
UNIT 19
LEADING
UNIT 20
CONTROLLING
PART V
MARKETING
UNIT 21
MARKETING AND INTERNATIONAL MARKETING
UNIT 22
MARKETING RESEARCH
UNIT 23
THE PRODUCT LIFE CYCLE
UNIT 24 BRANDING
UNIT 25
ADVERTISING
PART VI
ACCOUNTING
UNIT 26
ACCOUNTING AND FINANCIAL REPORTING
UNIT 27
BALANCE SHEET
UNIT 28
INCOME STATEMENT AND STATEMENT OF CASHFLOWS
UNIT 29
INTERNAL CONTROL AND AUDITS OF FINANCIALSTATEMENTS
PART VII STATISTICS
UNIT 30
DECISION MAKING, DESCRIPTIVE MEASURES ANDINDEX NUMBERS
UNIT 31
PROBABILITY DISTRIBUTIONS AND SAMPLING METHODS
UNIT 32
TESTS OF HYPOTHESES
UNIT 33
LINEAR REGRESSION AND LINEAR CORRELATION
PART VIII INFORMATION TECHNOLOGY
UNIT 34
GENERAL INTRODUCTION TO INFORMATION SYSTEMS
UNIT 35
INTRODUCTION TO COMPUTER HARDWARE
UNIT 36
TELECOMMUNICATIONS
UNIT 37
BUSINESS APPLICATIONS OF TELECOMMUNICATIONS
PART IX LAW
UNIT 38
LAW AND ITS ENFORCEMENT
UNIT 39
THE LAW OF CONTRACT
UNIT 40
INTELLECTUAL PROPERTY LAW AND COMPUTER CRIME
UNIT 41
INSURANCE
PART X
TREND
UNIT 42
ELECTRONIC COMMERCE
UNIT 43
GLOBALIZATION: THREAT OR OPPORTUNITY
UNIT 44
WEALTH, POVERTY AND SUSTAINABLE DEVELOPMENT:
CONTRIBUTIONS TO AN ALTERNATIVE STRATEGY
UNIT 45
THE IMPACT OF THE INTERNATIONALIZATION OF
SERVICES ON DEVELOPING COUNTRIES
ECONOMICS
UNIT 1
ANALYSIS OF COSTS
UNIT 2
MARKETS AND ECONOMIC EFFICIENCY
UNIT 3
OVERVIEW OF MACROECONOMICS
UNIT 4
OPEN-ECONOMY MACROECONOMICS
UNIT 5
MANAGING THE GLOBAL ECONOMY
PART II
INTERNATIONAL TRADE
UNIT 6
INTERNATIONAL TRADE
UNIT 7
INTERNATIONAL TRADE THEORY
UNIT 8
ENGAGING IN INTERNATIONAL TRADE
UNIT 9
EXPORT & IMPORT STRATEGIES
UNIT 10
FROM GATT TO WTO
PART III FINANCE
UNIT 11
THE DEMAND FOR MONEY
1
UNIT 12
THE DEMAND FOR MONEY
2
UNIT 13
AGGREGATE DEMAND AND SUPPLY ANALYSIS
UNIT 14
CORPORATE STOCK AND STOCK MARKETS
UNIT 15
TAXATION
PART IV
MANAGEMENT
UNIT 16
INTRODUCTION TO MANAGEMENT
UNIT 17
PLANNING
UNIT 13
ORGANIZING
UNIT 19
LEADING
UNIT 20
CONTROLLING
PART V
MARKETING
UNIT 21
MARKETING AND INTERNATIONAL MARKETING
UNIT 22
MARKETING RESEARCH
UNIT 23
THE PRODUCT LIFE CYCLE
UNIT 24 BRANDING
UNIT 25
ADVERTISING
PART VI
ACCOUNTING
UNIT 26
ACCOUNTING AND FINANCIAL REPORTING
UNIT 27
BALANCE SHEET
UNIT 28
INCOME STATEMENT AND STATEMENT OF CASHFLOWS
UNIT 29
INTERNAL CONTROL AND AUDITS OF FINANCIALSTATEMENTS
PART VII STATISTICS
UNIT 30
DECISION MAKING, DESCRIPTIVE MEASURES ANDINDEX NUMBERS
UNIT 31
PROBABILITY DISTRIBUTIONS AND SAMPLING METHODS
UNIT 32
TESTS OF HYPOTHESES
UNIT 33
LINEAR REGRESSION AND LINEAR CORRELATION
PART VIII INFORMATION TECHNOLOGY
UNIT 34
GENERAL INTRODUCTION TO INFORMATION SYSTEMS
UNIT 35
INTRODUCTION TO COMPUTER HARDWARE
UNIT 36
TELECOMMUNICATIONS
UNIT 37
BUSINESS APPLICATIONS OF TELECOMMUNICATIONS
PART IX LAW
UNIT 38
LAW AND ITS ENFORCEMENT
UNIT 39
THE LAW OF CONTRACT
UNIT 40
INTELLECTUAL PROPERTY LAW AND COMPUTER CRIME
UNIT 41
INSURANCE
PART X
TREND
UNIT 42
ELECTRONIC COMMERCE
UNIT 43
GLOBALIZATION: THREAT OR OPPORTUNITY
UNIT 44
WEALTH, POVERTY AND SUSTAINABLE DEVELOPMENT:
CONTRIBUTIONS TO AN ALTERNATIVE STRATEGY
UNIT 45
THE IMPACT OF THE INTERNATIONALIZATION OF
SERVICES ON DEVELOPING COUNTRIES
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