书籍详情
经济管理英语
作者：朱煜明主编；张识宇[等]编
出版社：西北工业大学出版社
出版时间：2004-06-01
ISBN：9787561216637
定价：¥39.00
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内容简介
本书是专门为经济管理类本科及MBA硕士研究生编写的专业英语教程。全书共26个单元，所用材料选自近年英、美等国出版的管理专著和期刊，内容涵盖经济、管理专业所涉及的宏、微观经济学、市场营销、运营管理、战略管理、国际贸易与金融、会计与财务、项目管理、信息管理、质量管理等方面。选文语言规范准确，体裁多样。每个单元由精读、泛读、专业词汇及难句注释、练习等部分组成。本书与学生所学专业内容结合紧密，针对性强，能激发学习积极性。通过本书的学习，学生可以有效地掌握经济、管理方面的专业词汇，提高阅读和写作能力。.本书可用作经济、管理类本科及MBA硕士研究生专业英语教材，也可作为其他相关专业的专业外语教材，以及相关专业人士的英语自学材料。...
作者简介
暂缺《经济管理英语》作者简介
目录
Section 1 Overview of Management
Unit 1 Overview of Management
Section 2 Economics
Unit 2 The Outline of Economy
Unit 3 Macroeconomic Problems
Unit 4 Money
Section 3 Human Resources
Unit 5 The Strategic Role of Human Resources Management
Unit 6 Compensation
Unit 7 Training And Development
Section 4 Marketing
Unit 8 The Concept of Marketing
Unit 9 International Marketing
Unit 10 International Economies
Section 5 Operation Management
Unit 11 Overview
Unit 12 New Product Development
Unit 13 Planning and Decision
Section 6 Strategic Management
Unit 14 An Overview on Strategic Management
Unit 15 Corporate Diversification
Unit 16 Strategies for the Internet Era
Section 7 Accounting and Financial Management
Section 8 Project Management
Section 9 Information Management
Section 10 Quality Management
Unit 1 Overview of Management
Section 2 Economics
Unit 2 The Outline of Economy
Unit 3 Macroeconomic Problems
Unit 4 Money
Section 3 Human Resources
Unit 5 The Strategic Role of Human Resources Management
Unit 6 Compensation
Unit 7 Training And Development
Section 4 Marketing
Unit 8 The Concept of Marketing
Unit 9 International Marketing
Unit 10 International Economies
Section 5 Operation Management
Unit 11 Overview
Unit 12 New Product Development
Unit 13 Planning and Decision
Section 6 Strategic Management
Unit 14 An Overview on Strategic Management
Unit 15 Corporate Diversification
Unit 16 Strategies for the Internet Era
Section 7 Accounting and Financial Management
Section 8 Project Management
Section 9 Information Management
Section 10 Quality Management
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