书籍详情
国际商务英语（商务理论、语言与实务）
作者：廖瑛[等]编著
出版社：中南大学出版社
出版时间：2004-06-01
ISBN：9787810614726
定价：¥36.00
购买这本书可以去
内容简介
《国际商务英语：商务理论、语言与实务（修订版）》分三个部分，共24章。第1～8章为商务理论部分，包括国际商务概述，商务组织，经营方式，经济学入门，市场经济，营销的含义，产品推销，国际支付与决算；第9～12章为语言知识部分，包括国际商务英语的文体风格和语言特点，国际商务合同的语言模式及写作方法，国际商务电报、电传、传真和电子邮件文稿的语言模式和写作方法以及国际商务术语的释义；第13～24章为商务信函与谈判——实务部分，包括国际贸易实务简介，国际商务谈判策略，建立业务关系，询盘与报盘，还盘、反还盘与递盘，接受与订货，包装与装运，付款与交货，商检、保险与仲裁，抱怨、索赔与理赔，代理与签约，合资办企业等。《国际商务英语：商务理论、语言与实务（修订版）》适合于国际商务工作者用以提高国际商务英语的理论水平，语言知识和业务能力，也可用作高等学校国际商务英语、国际贸易、国际会计、国际金融、国际经济法、国际旅游、工商管理等专业的硕士生或本科高年级学生的专业英语教材。
作者简介
廖瑛，教授。1969年毕业于湖南师范大学外语系英语语言文学专业，现为湖南大学外国语学院语言学及应用语言学（国际商务英语方向）硕士生导师、院教授工作委员会委员、学术委员会委员和学位委员会委员。著有：《实用公关英语》、《实用外贸英语函电》、《商务文秘英语》、《实用公关、文秘、外贸、旅游英语口语教程》、《实用公关英语900句》、《实用外宾接待与谈判英语》等书共16部，在国内外各类学术期刊上发表论文十几篇，其著作和事迹已收入湖南省社会科学院主编的《当代湘籍著作家大词典》等辞书。
目录
Part Ⅰ Introduction to International Business
Chapter Ⅰ International Business
1.What Is Business？
2.What Is International Business？
3.The Scope of International Business Activities
4, International Risk
5, On International Business Law
6.Commercial Credit
7.On Management of International Business
8.Brief Introduction to WTO
Chapter 2 Business Organizations
1.Introduction
2.Sole Proprietorship
3.General Partnership
4.Limited Partnership
5.Joint Stock Company
6.Corporations
Chapter 3 Ways of Business
1.Introduction
2.Wholesaling
3.Retailing
4.Franchising
5.Agency
6. Electronic Commerce
Chapter 4 A Guide to Economics
1.What Is Economics？
2.What Is Macroeconomics？
3.Monetary and Fiscal Policy
4.What Is Microeconomics？
5.The Demand Curve
6.The Supply Curve
7.The Equilibrium Price
8.Changes in Demand Versus Changes in Quantity Demanded
9.Changes in Supply Versus Changes in Quantity Supplied
Chapter 5 The Market Economy
I.Market and Market Economy
2.Price
3.Supply and Demand
4.The Market Price
Chapter 6 What Is Marketing
1.What Is Marketing
2.The Marketing Concept
3.Marketing and Utility
4.The Target Market
5.The Industrial Market
6.Government and Institutional Markets
7.The Consumer Market
8.Classes of Consumer Goods
Chapter 7 The Marketing Mix & Product Promotion
1.The Marketing Mix
2.Product Planning
3.Product Pricing
4.Selecting the Market
5.Product Promotion
6.Advertising
7.Product Packaging
8.Breaking the Language Barriers
Chapter 8 International Payments & Settlements
1.Introduction
2.Credit Instruments
3.Bill of Exchange
4.Promissory Note and Cheque
5.Remittance
6.Terms and Methods of Payment in International Trade-Payment in Advance, Open Account Business, Collection
7.Terms and Methods of Payment in International Trade-Letters of Credit （L/C）
8.Guarantee
9.Documents
Part Ⅱ Styles and Patterns in Language of English for International Business
Chapter 9 Styles and Features in Language of English for International Business
1.Introduction
2.Classification of Practical Business English Writings
3.The Function of Practical Business English Writing
4.Quality to the Writer
5.Preparation before Writing
6.Writing Principles and Language Features
Chapter 10 Language Patterns and Writing Ways of International Business Contracts
1.The Basic Definition of a Contract
2.Classification of International Business Contracts
3.Language Features and Writing Ways of International Business Contract
4.The Structure of an International Business Contract
5.How to Draft International Business Contracts and Agreements
6.The Example of a Business Contract
Chapter 11 Language Patterns and Writing Ways of Message for International Business Telegrams, Telexes, Faxes and E-mail
1.Introduction
2.Telegrams in International Business
3.Telexes in International Business
4.Fax or Facsimile Transmission
5.E-mail
Chapter 12 International Trade Terms
1.Introduction
2.Definition of the Trade Terms in 《Incoterms 1990》
3.How to Determine the Price for Imports and Exports？
4.Selection of Money of Account
5.Commission and Discount
6.Other Non-price Commercial Technical Terms
Part Ⅲ International Business English Correspondence and Negotiation
Chapter 13 Brief Introduction to International Business Practice
……
Chapter 14 国际商务谈判策略
Chapter 15 建立业务关系
Chapter 16 询盘与报盘
Chapter 17 还盘、递盘与反还盘
Chapter 18 接受与订货
Chapter 19 包装与装运
Chapter 20 付款与交货
Chapter 21 商检、保险与仲裁
Chapter 22 抱怨、索赔与理赔
Chapter 23 代理与签约
Chapter 24 合资为企业
Chapter Ⅰ International Business
1.What Is Business？
2.What Is International Business？
3.The Scope of International Business Activities
4, International Risk
5, On International Business Law
6.Commercial Credit
7.On Management of International Business
8.Brief Introduction to WTO
Chapter 2 Business Organizations
1.Introduction
2.Sole Proprietorship
3.General Partnership
4.Limited Partnership
5.Joint Stock Company
6.Corporations
Chapter 3 Ways of Business
1.Introduction
2.Wholesaling
3.Retailing
4.Franchising
5.Agency
6. Electronic Commerce
Chapter 4 A Guide to Economics
1.What Is Economics？
2.What Is Macroeconomics？
3.Monetary and Fiscal Policy
4.What Is Microeconomics？
5.The Demand Curve
6.The Supply Curve
7.The Equilibrium Price
8.Changes in Demand Versus Changes in Quantity Demanded
9.Changes in Supply Versus Changes in Quantity Supplied
Chapter 5 The Market Economy
I.Market and Market Economy
2.Price
3.Supply and Demand
4.The Market Price
Chapter 6 What Is Marketing
1.What Is Marketing
2.The Marketing Concept
3.Marketing and Utility
4.The Target Market
5.The Industrial Market
6.Government and Institutional Markets
7.The Consumer Market
8.Classes of Consumer Goods
Chapter 7 The Marketing Mix & Product Promotion
1.The Marketing Mix
2.Product Planning
3.Product Pricing
4.Selecting the Market
5.Product Promotion
6.Advertising
7.Product Packaging
8.Breaking the Language Barriers
Chapter 8 International Payments & Settlements
1.Introduction
2.Credit Instruments
3.Bill of Exchange
4.Promissory Note and Cheque
5.Remittance
6.Terms and Methods of Payment in International Trade-Payment in Advance, Open Account Business, Collection
7.Terms and Methods of Payment in International Trade-Letters of Credit （L/C）
8.Guarantee
9.Documents
Part Ⅱ Styles and Patterns in Language of English for International Business
Chapter 9 Styles and Features in Language of English for International Business
1.Introduction
2.Classification of Practical Business English Writings
3.The Function of Practical Business English Writing
4.Quality to the Writer
5.Preparation before Writing
6.Writing Principles and Language Features
Chapter 10 Language Patterns and Writing Ways of International Business Contracts
1.The Basic Definition of a Contract
2.Classification of International Business Contracts
3.Language Features and Writing Ways of International Business Contract
4.The Structure of an International Business Contract
5.How to Draft International Business Contracts and Agreements
6.The Example of a Business Contract
Chapter 11 Language Patterns and Writing Ways of Message for International Business Telegrams, Telexes, Faxes and E-mail
1.Introduction
2.Telegrams in International Business
3.Telexes in International Business
4.Fax or Facsimile Transmission
5.E-mail
Chapter 12 International Trade Terms
1.Introduction
2.Definition of the Trade Terms in 《Incoterms 1990》
3.How to Determine the Price for Imports and Exports？
4.Selection of Money of Account
5.Commission and Discount
6.Other Non-price Commercial Technical Terms
Part Ⅲ International Business English Correspondence and Negotiation
Chapter 13 Brief Introduction to International Business Practice
……
Chapter 14 国际商务谈判策略
Chapter 15 建立业务关系
Chapter 16 询盘与报盘
Chapter 17 还盘、递盘与反还盘
Chapter 18 接受与订货
Chapter 19 包装与装运
Chapter 20 付款与交货
Chapter 21 商检、保险与仲裁
Chapter 22 抱怨、索赔与理赔
Chapter 23 代理与签约
Chapter 24 合资为企业
猜您喜欢
