电子商务概论：双语版权

　　《国外优质职业教育资源教学用书：电子商务概论》有以下特点：（1）专家评选，具有权威性。高等教育出版社邀请清华大学等知名院校信息领域专家以及北京联合大学信息学院等国家级“十五”　规划IT领域重点课题承担学校、教育部高职高专精品专业建设项目院校的专家、教授，成立了引进教材专家组，设立“国外优质职业教育教材引进’与借鉴”研究课题，从国外教材与国内职业教育教材的比较和专业适用性等方面进行研究，经过认真遴选和评议，从汤姆森学习出版集团（Thomson Learning）推荐的60余本教材中精选出了这套教材，具有一定的权威性。（2）采用最新版本，注重体现高职高专教育特色和教材的立体化建设思想。比如，《NewPerspectives on Computer Concepts 6ed》，中译名为《计算机导论（第6版）》，这本书是2003年2月最新出版的，最新版本的采用有利于学生了解IT业的最新动向和最新技术；精选的每本教材都配备了大量的应用实例、上机实验、互动操作练习及测试等内容，体现了国外职业教育教材的显著特色；除引进主教材外，还相应地引进了教学辅助光盘、CAI课件、网上教学资源等其他教学资源，力图为使用者提供一套完整的教学解决方案。（3）采用双语版权引进方式。在对全书进行原版影印的同时，配有针对主要内容的中文编译。这样，既保持了原版教材的“原汁原味”，又便于教师和学生阅读和理解。此外，在引进教材过程中遵循质优和价廉的原则，虽然有些教材采用彩色印刷，但在价格上与国内职业教育教材相当，不给教师和学生增加更多的经济负担。

暂缺《电子商务概论：双语版权》作者简介

Exciting New Producis
Preface
E-Commerce
Unit A: Underslandmg
E-commerce Basics
Defining E-Commerce
Exploring Internet History
Exploring E-Commerce Development
Framework for Global Electronic Commerce
Understanding the Self-Serve Economy
Defining Business-to-Business E-Commerce
Business-to-Business Site
Defining Business:to-Consumer E-Commerce
Identifying E-Commerce Stages.
Exploring Online Stores
Identifying E-Commerce Challenges
A New Class of Middlemen
Exploring E-Commerce Opportunities
Job Opportunities
Focus: Proposed Internet Principles
Independent Challenges.
Unit B: E-Commerce Oplions
Identifying Options
Established Companies and E-Commerce
Reviewing Features
Understanding Internet Access
Web Hosting Advantages
Reviewing Web Hosting Vocabulary
Identifying Entry-LevelOptions
Understanding Storefront Services
Understanding Software Options
Exploring Storefront Software Packages
Exploring E-Commerce Developers
Understanding E-Business Solutions
Sample E-Business Solution
Focus: Online Business Activities
Review
Independent Challenges
Unit C: Exploring Marketing Issues
Identifying Marketing Issues
Understanding Market Research
Understanding Domain Names
Registering a Domain Name
Exploring Advertising Options
Understanding E-Mail Marketing
Exploring Search Engines and Directories
Exploring Incentives
Qualified Traffic
Focus: Controversial Marketing Topics
Independent Challenges
Visual Workshop
Unit D: Planning and Development
Determining Goals
Exploring lnternational Issues
Web Globalization
Allocating Resources
Application Service Providers
Exploring Site Maps
Developing Content
Exploring Web Site Design Principles
Defming Web Site Design Tools
Choosing Tools
Defining Web Page Programming Tools
Defining Data-Processing Tools
Focus: Learning HTML and JavaScript
Independent Challenges
Visual Workshop
Unit E: E-Commerce Components
Unit F: Pavment Processing
Unit G: Securily Issues
Unit H: Customer Service
References
Endnoles
Project Files List
Glossary
Index