市场营销管理：英文版

　　本书是美国各大学广泛使用的一本出色的市场营销学教材。在第5版中，作者融入了以往教学过程的成功经验，设计了循序渐进的5个阶段的学习步骤：（1）学习营销基本规律：（2）学习营销问题分析的方法和工具：（3）分析营销管理案例；（4）分析战略营销案例（5）完善原有营销计划。为了教学方便，特地组织美国多所大学的教授及研究人员编写了41个著名公司的相关案例。这些案例分析的复杂程度随着学生学习阶段的提高而增加，最后使学生在学习结束时能为企业做出一份有质量的营销计划，这也是编写此书的目的所在：强化知识和提高能力。

暂缺《市场营销管理：英文版》作者简介

SECTION 1 Essentials of Marketing Management
PART Introduction
Chapter 1 Strategic Planning and the Marketing Management Process
PART B Marketing ,Research,and Understanding the Target Market
Chapter 2 Marketing Decision Support Systems and Marketing Research
Chapter 3 Consumer Behavior
Chapter 4 Organizational Buyer Behavior
Chapter 5 Market Segmentation
PART C The Marketing Mix
Chapter 6 Product Stestegy
Chapter 7 New Prodrct Planning and Development
Chapter 8 Promotion Strategy:Advertising and Sales Promotion
Chapter 9 Promotion Stratigy:Presonal Selling
Chapter 10 Distribution Strategy
Chapter 11 Pricing Strategy
PART D Marketing in SpecialFielks
Chapter 12 The Marketing of Services
Chapter 13 Global Markiting
PART E Marketing Response to a Changing Cociety
Chapter 14 Marketing Managememnt:Social and Ethical Dimensions