书籍详情
商务英语精读（2）
作者：张逸主编；周淳[等]编
出版社：高等教育出版社
出版时间：2001-01-01
ISBN：9787040086812
定价：¥38.00
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内容简介
《商务英语系列教材：商务英语精读（2）（完整版）》重视学习文化和学习语言的关系，在单元主题的遴选以及课文和练习的选材上，刻意为学生提供各种文化知识背景，其中包括商业文化知识背景。为提高学生的文化意识，《商务英语系列教材：商务英语精读（2）（完整版）》还着重对不同文化之间的差异进行了比较。《商务英语系列教材：商务英语精读（2）（完整版）》尽可能地寻求语言能力培养和商务英语知识学习的最佳结合点，即在培养学生英语语言能力的同时，让学生熟悉各种商务活动，了解相关的商务知识，这是本书的一大特色。基于此，本书为学生提供了许多商务方面的阅读材料，内容涵盖企业管理、经贸、金融、证券、国际贸易、商业文化、旅游等各个领域，使学生在学习语言的同时，也掌握了必要的商务知识。
作者简介
暂缺《商务英语精读（2）》作者简介
目录
Unit 1 Management
Reading ⅠAreas of Management
Reading Ⅱ The Structure of a Company
Special Use Subject and Verb Agreement （2）
Extended Activities
Word Formation Suffixes -er, -or, -ant, -ent
Function and Structure Making Appointments
Practical Reading Company Organization
Business World Levels of Management
Unit 2 Interview
ReadingⅠHow to Shine at a Job Interview
ReadingⅡTypes of Interview
Special Use Plural Forms of Nouns
Extended Activities
Word Formation Suffixes -ness, -ship, -hood, -ion, -ism, -ment
Function and Structure Interviewing People
Practical Reading Curriculum Vitae and Application, Letters.
Business World How Do You Handle Trick Questions?
Unit 3 Trademark
ReadingⅠ What is a Trademark?
ReadingⅡ Protecting a Trademark
Special Use Indefinite Pronouns
Extended Activities
Word Formation Suffixes -age, -a/ ence, -al, -ity, -cy, -th, -ery
Function and Structure Expressing Intention
Practical Reading Case Study: Caferoma
Business World Selecting Brand Names
Unit 4 Successful Businessmen
Reading Ⅰ Focus on Douglas Ivester, CEO of Coca-Cola
Reading Ⅱ Matsushita: The World's Greatest Entrepreneur?
Special Use Adjectives Used To Describe Human Beings
Extended Activities
Word Formation Suffixes -able/ -ible, -al -ant/ -ent, -ary/ -ory,-an/-ian
Function and Structure Agreeing and Disagreeing
Practical Reading Case Study: Economic Status for Investment
Business World Leadership Lessons for the 21st Century
Unit 5 Successful Businesses
Reading Ⅰ Nokia: Voice from Finland
Reading Ⅱ Canon: Sixty Years of Progress
Special Use Attributive and Predicative Adjectives
Extended Activities
Word Formation Suffixes -ful, -less, -iz/ ical, -ish, -ive/tive
Function and Structure Asking for and Giving Opinions
Practical Reading A Comparison of Two Businesses
Business World Division of Economic Activities and Occupational structure
Unit 6 Plant
Reading Ⅰ“Have You Seen the Tree?”
Reading Ⅱ A Promise of Flowers
Special Use Words or Expressions Denoting Frequency and Accuracy
Extended Activities
Word Formation suffixes -ly,-y,-like,-ous,-some
Function and Structure Showing Satisfaction, Boredom and Displeasure
Practical Reading Tabl—a Record of the Monthly Expenses
Business World The Language of Flowers
Unit 7 Men and Women
Unit 8 Auction
Unit 9 Money
Unit 10 Banking
Unit 11 Shopping
Unit 12 Stock Exchange
Unit 13 Health
Unit 14 Meetings
Unit 15 Exhibition
Reading ⅠAreas of Management
Reading Ⅱ The Structure of a Company
Special Use Subject and Verb Agreement （2）
Extended Activities
Word Formation Suffixes -er, -or, -ant, -ent
Function and Structure Making Appointments
Practical Reading Company Organization
Business World Levels of Management
Unit 2 Interview
ReadingⅠHow to Shine at a Job Interview
ReadingⅡTypes of Interview
Special Use Plural Forms of Nouns
Extended Activities
Word Formation Suffixes -ness, -ship, -hood, -ion, -ism, -ment
Function and Structure Interviewing People
Practical Reading Curriculum Vitae and Application, Letters.
Business World How Do You Handle Trick Questions?
Unit 3 Trademark
ReadingⅠ What is a Trademark?
ReadingⅡ Protecting a Trademark
Special Use Indefinite Pronouns
Extended Activities
Word Formation Suffixes -age, -a/ ence, -al, -ity, -cy, -th, -ery
Function and Structure Expressing Intention
Practical Reading Case Study: Caferoma
Business World Selecting Brand Names
Unit 4 Successful Businessmen
Reading Ⅰ Focus on Douglas Ivester, CEO of Coca-Cola
Reading Ⅱ Matsushita: The World's Greatest Entrepreneur?
Special Use Adjectives Used To Describe Human Beings
Extended Activities
Word Formation Suffixes -able/ -ible, -al -ant/ -ent, -ary/ -ory,-an/-ian
Function and Structure Agreeing and Disagreeing
Practical Reading Case Study: Economic Status for Investment
Business World Leadership Lessons for the 21st Century
Unit 5 Successful Businesses
Reading Ⅰ Nokia: Voice from Finland
Reading Ⅱ Canon: Sixty Years of Progress
Special Use Attributive and Predicative Adjectives
Extended Activities
Word Formation Suffixes -ful, -less, -iz/ ical, -ish, -ive/tive
Function and Structure Asking for and Giving Opinions
Practical Reading A Comparison of Two Businesses
Business World Division of Economic Activities and Occupational structure
Unit 6 Plant
Reading Ⅰ“Have You Seen the Tree?”
Reading Ⅱ A Promise of Flowers
Special Use Words or Expressions Denoting Frequency and Accuracy
Extended Activities
Word Formation suffixes -ly,-y,-like,-ous,-some
Function and Structure Showing Satisfaction, Boredom and Displeasure
Practical Reading Tabl—a Record of the Monthly Expenses
Business World The Language of Flowers
Unit 7 Men and Women
Unit 8 Auction
Unit 9 Money
Unit 10 Banking
Unit 11 Shopping
Unit 12 Stock Exchange
Unit 13 Health
Unit 14 Meetings
Unit 15 Exhibition
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