书籍详情
商务英语
作者：吴晓巍，车丽娟，卢昌崇编
出版社：东北财经大学出版社
出版时间：1996-11-01
ISBN：9787810441766
定价：¥20.00
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内容简介
本书作为财经外语系列教材之一，是为主修工商管理、国际贸易等财经专业的学生以及从事国际商贸工作的业务人员编写的，其首要目的在于向读者提供丰富的商务英语资料，并帮助他们提高阅读商务英语文献和使用英语处理国际商贸业务的能力。在编写过程中，作者参照了英国剑桥大学商务英语考试大纲和美国商务英语等资料，力求做到内容全面、重点突出。全书由14章构成，其中每一章分为两部分：第一部分是课文，采用商务专业文章全面介绍商务活动的各个方面；第二部分是商务英语实务，采用各种商务活动的具体情境并结合会话练习，使读者在学习语言技巧的同时又能接触到真实生动的语言材料。
作者简介
暂缺《商务英语》作者简介
目录
CHAPTER ONE
Part I Text The Nature of Business
参考译文 企业特征
Part Ⅱ Reading for Communicative Tasks
Products and Services产品和服务
CHAPTER TWO
Part I Text The Forms of Business Ownership
参考译文 企业所有权形式
Part Ⅱ Reading for Communicative Tasks
Business Meetings商务会议
CHAPTER THREE
Part I Text The Managerial Process
参考译文 管理过程
Part Ⅱ Reading for Communicative Tasks
Systems and Processes系统和过程
CHAPTER FOUR
Part I Text Creating an Organization
参考译文 组织的创立
Part Ⅱ Reading for Communicative Tasks
Company and Its Organization公司及其组织
CHAPTER FIVE
Part I Text Operations Management
参考译文 经营管理
Part Ⅱ Reading for Communicative Tasks
Plans and Arrangements计划和安排
CHAPTER SIX
Part I Text Human Resources Management
参考译文 人力资源管理
Part Ⅱ Reading for Communicative Tasks
Nationality and Occupations国籍与职业
CHAPTER SEVEN
Part I Text Marketing Mana~mem
参考译文 营销管理
Part Ⅱ Reading for Communicative Tasks
Marketing and Sales市场推销与销售
CHAPTER EIGHT
Part I Text Promotional Strategies
参考译文 推销策略
Part Ⅱ Reading for Communicative Tasks
Business Travel商务旅行
CHAPTER NlNE
Part I Text Channels of Distribution
参考译文 销售渠道
Part Ⅱ Reading for Communicative Tasks
Using the Telephone使用电话
CHAPTER TEN
Part I Text Financial Management
参考译文 财务管理
Part Ⅱ Reading for Communicative Tasks
Trends and Results趋势和结果
CHAPTER ELEVENt
Part I Text Risk Manageme and Insurance
参考译文 风险管理和保险
Part Ⅱ Reading for Communicative Tasks
Introductions and Greetings介绍和问候
CHAPTER TVVELVE
Part I Text Accounting
参考译文 会计
PartⅡ Reading for Communicative Tasks
Business Letters商业书信
CHAPTER THlRTEEN
Part I Text Government Assistence，Regulation and Taxation
参考译文 政府扶助、法规和税收
PartⅡ Reading for Communicative Tasks
Marketing Information，Invitation Cards and Letters
of Invitaion
市场信息报告、请帖和邀请函
CHAPTER FOUFITEEN
Part I Text International Business
参考译文 国际商务
Part Ⅱ Reading for Communicative Tasks
Import and Export进口与出口
Part I Text The Nature of Business
参考译文 企业特征
Part Ⅱ Reading for Communicative Tasks
Products and Services产品和服务
CHAPTER TWO
Part I Text The Forms of Business Ownership
参考译文 企业所有权形式
Part Ⅱ Reading for Communicative Tasks
Business Meetings商务会议
CHAPTER THREE
Part I Text The Managerial Process
参考译文 管理过程
Part Ⅱ Reading for Communicative Tasks
Systems and Processes系统和过程
CHAPTER FOUR
Part I Text Creating an Organization
参考译文 组织的创立
Part Ⅱ Reading for Communicative Tasks
Company and Its Organization公司及其组织
CHAPTER FIVE
Part I Text Operations Management
参考译文 经营管理
Part Ⅱ Reading for Communicative Tasks
Plans and Arrangements计划和安排
CHAPTER SIX
Part I Text Human Resources Management
参考译文 人力资源管理
Part Ⅱ Reading for Communicative Tasks
Nationality and Occupations国籍与职业
CHAPTER SEVEN
Part I Text Marketing Mana~mem
参考译文 营销管理
Part Ⅱ Reading for Communicative Tasks
Marketing and Sales市场推销与销售
CHAPTER EIGHT
Part I Text Promotional Strategies
参考译文 推销策略
Part Ⅱ Reading for Communicative Tasks
Business Travel商务旅行
CHAPTER NlNE
Part I Text Channels of Distribution
参考译文 销售渠道
Part Ⅱ Reading for Communicative Tasks
Using the Telephone使用电话
CHAPTER TEN
Part I Text Financial Management
参考译文 财务管理
Part Ⅱ Reading for Communicative Tasks
Trends and Results趋势和结果
CHAPTER ELEVENt
Part I Text Risk Manageme and Insurance
参考译文 风险管理和保险
Part Ⅱ Reading for Communicative Tasks
Introductions and Greetings介绍和问候
CHAPTER TVVELVE
Part I Text Accounting
参考译文 会计
PartⅡ Reading for Communicative Tasks
Business Letters商业书信
CHAPTER THlRTEEN
Part I Text Government Assistence，Regulation and Taxation
参考译文 政府扶助、法规和税收
PartⅡ Reading for Communicative Tasks
Marketing Information，Invitation Cards and Letters
of Invitaion
市场信息报告、请帖和邀请函
CHAPTER FOUFITEEN
Part I Text International Business
参考译文 国际商务
Part Ⅱ Reading for Communicative Tasks
Import and Export进口与出口
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