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旅游英语教程(下)

旅游英语教程(下)

作者:王晓彤,杨树臣主编;莫苛[等]编

出版社:西安交通大学出版社

出版时间:2003-01-01

ISBN:9787560515816

定价:¥23.00

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内容简介
  编辑推荐:新世纪专业英语系列教材。根据《大学英语教学大纲》对大学英语应用提高阶段在专业英语方面的教学要求,为适应中国进一步扩大对外交流和发展中国公民出境游及外国友人的入境游,为培养更多的有扎实的英语专业知识又精通旅游理论的专业人材,特编写《旅游英语教程》。《旅游英语教程》是针对英语专业中、高年级学生和旅游英语爱好者编写的专业英语教材,本教材以英美文献为主,旨在帮助读者在扩展专业知识的同时,掌握一定的英语词汇,熟悉旅游英语的常用表达法,并进一步巩固英语语言基础,提高学生在专业领域内综合运用英语语言的能力。
作者简介
暂缺《旅游英语教程(下)》作者简介
目录
Unit1WhatisTourism
AdditionalReading
TextAMassTourism
TextBTheImplicationsofNewTourism
Unit2EconomicImpactofTourism
-AdditionalReading
TextAEconomicMultipliers
TextBEconomicImportance
Unit3CultureandTourism
AdditionalReading
TextAMacau:PromotesCulturalTourism
TextBBeijingOpera
Unit4GrowthofTourism:HowcantheEnvironmentCope
AdditionalReading
TextADeltaBlues
TextBPeople,TourismandFragileCommunities
Unit5TheRetailTravelTrade--TravelAgents
AdditionalReading
TextATravelAgencyProfitability
TextBTwelvePsforaTourGuide
Unit6TourismandTransport FormsofTransport 1
AdditionalReading
TextAFormsofTransport 2
TextBTheProspectforGeneralPublicSpaceTravelandTourism
Unit7TourismandTechnology
AdditionalReading
TextATechnologicalImpactuponTourism
TextBTickets WhatTickets
Unit8TouristAttractionsandFacilities
AdditionalReading
TextADesignMuseum,London
TextBTheGreatWallofChina
Unit9MarketingPlanning 1
AdditionalReading
TextAMarketingPlanning 2
TextBMarketingSouthPacificIslands-toEuropeanCountries
Unit10DeliveringServiceQuality 1
AdditionalReading
TextADeliveringServiceQuality 2
TextBServiceBlueprintofanInclusiveHoliday
AppendixIReferenceTranslationoftheMainTexts
AppendixIIKeytotheExercises
AppendixIIITapessripts
AppendixIVGlossary
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