国际商展美语

　　这套丛书共分五册——《魅力公关美语》、《国际商展美语》、《轻松交际美语》、《超级行销美语》和《最新谈判美语》。它分类详细，典型实用，针对性强。每册围绕一个主题将语言知识和行业内容紧密结合，展现丰富的商务活动场景，介绍最新的专业知识。精心挑选出与各场景相关的高频词汇、实用例句和精简会话，并配有语法透析，使您对美语会话由感性认识上升到理性认识，以巩固记忆、举一反三。参加TradeShow是一种现代趋势。信息交通发达的新时代，需经常参加国际商展，把产品、服务的性能特色直接呈现在买主的面前，并且加以有效的解说，才能更利于开拓市场，达成业绩。本书正是以国际商展为中心，列举不同的商品展览会现场实况，模拟从预备参展到成果验收的详细过程，并精心挑选出与各场景相关的高频词汇、实用例句和精简会话，使您如同身临展览会现场，充分掌握商展的进行。书后还附有商展须知和参展成功秘笈，都是无价的专家经验结晶。拥有它，可助您轻松办一场卓有成效的国际商品展。本书前言商务美语真的很简单！只是最好记的单词，最常用的句型，最简明的技巧，就可把您带入一道通向成功的大门，让您以不卑不亢的语言获得事业的辉煌！◆列举各种商务活动场景高频词汇、常用句型和精简会话，系统介绍语言运用技巧◆语言知识和职业内容紧密结合，全力提高专业水准◆版式活泼，印制精美，携带方便◆随学随用，自然轻松，立足商场，提高业绩特色及评论文章节选

暂缺《国际商展美语》作者简介

丛书序 行销国际，无限商机 第一篇 参展 CHAPTER 1 To Attend the Show 1.1 Reserving a Space in a Trade Show 1.2 Checking the Cost of Attendance 1.3 Arranging Shipping for the Display 1.4 Arranging Travel CHAPTER 2 Before the Show 2.1 Making an Attractive Display 2.2 Setting up the Display/Networking with Exhibitors 2.3 Hiring a Local Interpreter 2.4 Looking for a Foreign Agent CHAPTER 3 Miscellaneous 3.1 Cancellation of Attendance to the Show 3.2 Proposing a Shared Booth 3.3 First Day of Show_General Conduct 3.4 Collecting Information on Overseas Markets 第二篇 展览会现场 CHAPTER 4 Computer Hardware/Software 4.1 Introduction of Product/People 4.2 Asking and Handling Questions 4.3 Sales Presentation/Demonstration 4.4 Buyer Response 4.5 Price Negotiations CHAPTER 5 Toys 5.1 Introduction of Product/People 5.2 Asking and Handling Questions 5.3 Sales Presentation/Demonstration 5.4 Buyer Response 5.5 Price Negotiations CHAPTER 6 Media Production_Televisions,Video Games,Music 6.1 Introduction of Product/People 6.2 Asking and Handling Questions 6.3 Sales Presentation/Demonstration 6.4 Buyer Response 6.5 Price Negotiations CHAPTER 7 Sports Equiqment 7.1 Introduction of Product/people 7.2 Asking and Hanling Questions
7.3 Sales Presentation/Demonstration 7.4 Buyer Response 7.5 Price Negotiations CHAPTER 8 High Tech 8.1 Introduction of Product/People 8.2 Asking and Handling Questions 8.3 Sales Presentation/Demonstration 8.4 Buyer Response 8.5 Price Negotiations 第三篇 成果验收 CHAPTER 9 After the Show 9.1 Last Day of Show_Follow-Up 9.2 After the Show_Tearing down 9.3 Checking out_Thanking the Appropriate People 9.4 AFter Hours CHAPTER 10 Follow-UP 10.1 Telephone Follow-Up 10.2 Written Follow-Up 10.3 Follow-Up Visit 10.4 Analyzing the Productivity of the Show 第四篇 国际商品展顾问