书籍详情
新编国际商务英语阅读教程
作者：胡英坤，孙宁，宫桓刚主编
出版社：东北财经大学出版社
出版时间：2000-01-01
ISBN：9787810059794
定价：¥40.00
购买这本书可以去
内容简介
《新编国际商务英语阅读教程》不仅更新了内容，也扩大了所涉及的领域，信息量是原书的四倍多。本书增加了两个单元，由18个单元组成，每篇主课文的篇幅是过去的二倍之多。除了国际贸易、国际营销、国际技术转让、国际金融、国际商法、国际运输、跨国公司财务管理、国际税收外，本书还新增加了国际投资、消费者行为、品牌管理、高科技产品营销、信息系统、组织行为学、公司重组、企业家、全球一体化以及世界贸易组织等内容。这些文章都选自英美原版教材，有些地方作了适当删减。本书除了主课文A，还设有课文B。课文B选自近一两年的英美报刊杂志，其内容与主课文相对应。在此我们向原教材和文章的作者表示衷心感谢。开本175mm*230mm印张32字数574千字页数504
作者简介
暂缺《新编国际商务英语阅读教程》作者简介
目录
Unit 1
The Fundamentals of Intemational Trade
Unit 2
Exporting
Unit 3
International Licensing
Unit 4
International Investment
Unit 5
Social and Cultural Elements of the World Market Environment
Unit 6
Social and Cultural Elements of the World Market Environment
Unit 7
The Balance of Payment
Unit 8
Roles of Exchange Rate
Unit 9
Managing International Technology Transfer
Unit 10
Managing International Technology Transfer
Unit 11
Multinational Accounting Orientation
Unit 12
International Finance Management
Unit 13
International Finance Management
Unit 14
International Maritime Transportation
Unit 15
The Legal Environment of International Marketing
Unit 16
The Legal Environment of International Marketion
Answers to the Exercises
The Fundamentals of Intemational Trade
Unit 2
Exporting
Unit 3
International Licensing
Unit 4
International Investment
Unit 5
Social and Cultural Elements of the World Market Environment
Unit 6
Social and Cultural Elements of the World Market Environment
Unit 7
The Balance of Payment
Unit 8
Roles of Exchange Rate
Unit 9
Managing International Technology Transfer
Unit 10
Managing International Technology Transfer
Unit 11
Multinational Accounting Orientation
Unit 12
International Finance Management
Unit 13
International Finance Management
Unit 14
International Maritime Transportation
Unit 15
The Legal Environment of International Marketing
Unit 16
The Legal Environment of International Marketion
Answers to the Exercises
猜您喜欢
