书籍详情
营销战略（英文影印版）
作者：（英）罗伯特·J.多兰（Robert J.Dolan）等编写
出版社：中国人民大学出版社
出版时间：2003-02-01
ISBN：9787300041629
定价：¥25.00
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内容简介
暂缺《营销战略（英文影印版）》简介
作者简介
暂缺《营销战略（英文影印版）》作者简介
目录
Inteoduction
Note on marketing Math
Note on Low-Tech Marketing Math
Product Policy Decisions
Going to Market
Designing Channels of Distribution
Integrated Marketing Communications
Pricing: A Value-Based Approach
Pricing: and Market Making on the Internet
Preventing the Premature Death of Relationship Marketing
Note on marketing Math
Note on Low-Tech Marketing Math
Product Policy Decisions
Going to Market
Designing Channels of Distribution
Integrated Marketing Communications
Pricing: A Value-Based Approach
Pricing: and Market Making on the Internet
Preventing the Premature Death of Relationship Marketing
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