书籍详情
经理人财务知识（英文影印版）
作者：（英）小威廉·J.布伦斯（William J.Bruns，Jr.）等编写
出版社：中国人民大学出版社
出版时间：2002-09-01
ISBN：9787300041650
定价：¥29.00
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目录
Introduction
Introduction to Financial Concepts
Note on the Financial Perspective: What Should Entrepreneurs Know
Short-term Financial Management
Note on Bank Loans
Long-term Financial Management
Note on Financial Programming Over Long Horizons
Investment Management
Introduction to Portfolio Theory
Basic Capital Investment Analysis
Risk Management
Introduction to Derivative Instruments
Valuation
What''s It Worth A General Manager''s Guide to Valuation
Diversification, the Capital Asset Pricing Model, and the Cost of Equity Capital
Special Topics
The Foreign Exchange Market: Background Note and Problem Set
Appendix
Beta Management Company
For Further Reading
Introduction to Financial Concepts
Note on the Financial Perspective: What Should Entrepreneurs Know
Short-term Financial Management
Note on Bank Loans
Long-term Financial Management
Note on Financial Programming Over Long Horizons
Investment Management
Introduction to Portfolio Theory
Basic Capital Investment Analysis
Risk Management
Introduction to Derivative Instruments
Valuation
What''s It Worth A General Manager''s Guide to Valuation
Diversification, the Capital Asset Pricing Model, and the Cost of Equity Capital
Special Topics
The Foreign Exchange Market: Background Note and Problem Set
Appendix
Beta Management Company
For Further Reading
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