书籍详情
BtoC电子商务开发
作者：（美）Microsoft公司著
出版社：北京大学出版社
出版时间：2001-01-01
ISBN：9787900629661
定价：¥80.00
购买这本书可以去
内容简介
本书面向B－C电子商务，介绍如何运用Microsoft Site Server 3.0 Commerce Edition，建立电子商务解决方案，实现产品和服务的网上销售。全书内容包括：B－C电子商务的规划，使用Site Foundation和Site Builder Wizards创建新站点，使用Activex Data Objects自定义在线产品目录，购物卡的实施与管理，定单处理过程中的安全问题，货款与交易的处理，捕获客户信息以及跟踪定单，等等。本书写作水平较高，兼具实用性和前瞻性，并且配有光盘，可以边学边练，适合从事电子商务理论研究和实践活动的人士阅读。
作者简介
暂缺《BtoC电子商务开发》作者简介
目录
Chapter 1: Understanding Electronic Commerce
Overview of E-Commerce
Tour of a Sample Site
Practice:Visiting the Sample Site
Introduction to Commerce Server
Review Questions
Chapter 2: Building a Site
Creating a Site Foundation
Practice:Using the Site Foundation Wizard
Creating a Site
Practice:Creating and Testing a Site
Working with the Server Administration Pages
Lab 2:Creating a New Commerce Server Site
Review Questions
Chapter 3: Enhancing the Product Catalog
Introducing commerce Server Objects
Modifying Wizard-Generated Catalog Pages
Adding Product Search Capability
Practice:Implementing Search by Various parameters
Implementing Cross-Sell
Lab 3:Customizing Product Catalog Pages
Review Questions
Chapter 4: Managing a Shopping Cart
Managing a Shopping Session
Adding Items to a Shopping Cart
Displaying,Updating,and Removing Items
Implementing Price Promotions
Practice:Implementing Price Promotions
Implementing Upsell
Lab 4:Implementing Upsell
Review Questions
Chapter 5: Processing Orders
Understanding Order Processing
Running the Order Processing Pipeline(OPP)
Understanding the Plan Pipeline
Review Questions
Chapter 6: Checking Out
Capturing Shopper Information
Practice:Customizing the Shipping Page
Computing Order Value
Adding a Scriptor Component
Lab 6:Adding a Scriptor Component
Review Questions
Chapter 7: Completing the Purchase Process
Understanding Purchase
Executing the Purchase OPP
Tracking an Order
Securing Business Transactions
Lab 7:Tracking Order Status
Review Questions
Chapter 8: Tracking Shopper Information
Using Cookies to Track Shoppers
Practice:Using Cookies to Track Shoppers
Using Registration Table to Track Shoppers
Lab 8:Tracking Shoppers Using Registration Table
Review Questions
Chapter 9: Introducing Business-to-Business Commerce
Business-to-Business Commerce
Business Partner Functionality
Lab 9:Implementing Business Partner Functionality
Review Questions
Appendix A: Lab and Practice Solution Files
Appendix B: Setup Guide
Appendix C: Microsoft Site Server 3.0 Commerce Edition Perfomrance Kit
Glossary
Index
Overview of E-Commerce
Tour of a Sample Site
Practice:Visiting the Sample Site
Introduction to Commerce Server
Review Questions
Chapter 2: Building a Site
Creating a Site Foundation
Practice:Using the Site Foundation Wizard
Creating a Site
Practice:Creating and Testing a Site
Working with the Server Administration Pages
Lab 2:Creating a New Commerce Server Site
Review Questions
Chapter 3: Enhancing the Product Catalog
Introducing commerce Server Objects
Modifying Wizard-Generated Catalog Pages
Adding Product Search Capability
Practice:Implementing Search by Various parameters
Implementing Cross-Sell
Lab 3:Customizing Product Catalog Pages
Review Questions
Chapter 4: Managing a Shopping Cart
Managing a Shopping Session
Adding Items to a Shopping Cart
Displaying,Updating,and Removing Items
Implementing Price Promotions
Practice:Implementing Price Promotions
Implementing Upsell
Lab 4:Implementing Upsell
Review Questions
Chapter 5: Processing Orders
Understanding Order Processing
Running the Order Processing Pipeline(OPP)
Understanding the Plan Pipeline
Review Questions
Chapter 6: Checking Out
Capturing Shopper Information
Practice:Customizing the Shipping Page
Computing Order Value
Adding a Scriptor Component
Lab 6:Adding a Scriptor Component
Review Questions
Chapter 7: Completing the Purchase Process
Understanding Purchase
Executing the Purchase OPP
Tracking an Order
Securing Business Transactions
Lab 7:Tracking Order Status
Review Questions
Chapter 8: Tracking Shopper Information
Using Cookies to Track Shoppers
Practice:Using Cookies to Track Shoppers
Using Registration Table to Track Shoppers
Lab 8:Tracking Shoppers Using Registration Table
Review Questions
Chapter 9: Introducing Business-to-Business Commerce
Business-to-Business Commerce
Business Partner Functionality
Lab 9:Implementing Business Partner Functionality
Review Questions
Appendix A: Lab and Practice Solution Files
Appendix B: Setup Guide
Appendix C: Microsoft Site Server 3.0 Commerce Edition Perfomrance Kit
Glossary
Index
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