书籍详情
经管英语
作者:邱斌主编
出版社:东南大学出版社
出版时间:2001-01-01
ISBN:9787810507325
定价:¥18.00
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内容简介
《经管英语》分经济、管理和商务沟通三篇。经济篇共分五个单元,分别介绍了经济学、国际贸易、金融、新经济和中国经济等方面的原理和知识;管理篇也分五个单元,在介绍管理学原理的基础上,着重介绍了营销管理、战略管理、人力资源管理和国际管理等内容;商务沟通篇主要介绍商务写作和工作面试技巧。每单元均由两篇课文和一个单元练习构成。《经管英语》既可作为大专院校经济类和管理类学生的专业英语教材,也可用作英语系和MBA学生的参考书,还可供广大从事涉及经贸、国际商务的企业经营人员阅读。
作者简介
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目录
经济学篇
Unit 1 principles of economics
Lesson 1 the funeamentals of economics
Lesson 2 brief introduting to macroeconomics
Unit 2 international trade
Lesson 1 the principle of comparative advantage
Lesson 2 principles of the trading system
Unit 3 finance
Lesson 1 the federal reserve
Lesson 2 the neture of insurance-what is insurance?
Unit 4 new economy
Lesson 1 youths dream of easy,online wealth
Lesson 2 dot-year planners open up to the people
Unit 5 china economy
管理篇
Unit 6 principles of management
Unit 7 marketing :creating value for customers
Unit 8 strategic management
Unit 9 human resource management
Unit 10 international management
商务沟通篇
Unit 11 business writing
Unit 12 Job interview
后记
Unit 1 principles of economics
Lesson 1 the funeamentals of economics
Lesson 2 brief introduting to macroeconomics
Unit 2 international trade
Lesson 1 the principle of comparative advantage
Lesson 2 principles of the trading system
Unit 3 finance
Lesson 1 the federal reserve
Lesson 2 the neture of insurance-what is insurance?
Unit 4 new economy
Lesson 1 youths dream of easy,online wealth
Lesson 2 dot-year planners open up to the people
Unit 5 china economy
管理篇
Unit 6 principles of management
Unit 7 marketing :creating value for customers
Unit 8 strategic management
Unit 9 human resource management
Unit 10 international management
商务沟通篇
Unit 11 business writing
Unit 12 Job interview
后记
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