第三节 故事激发市场潜力(4)

But diamonds are a girl's best friend

但钻石是女孩最好的朋友

A kiss may be grand but it won't pay the rental on your humble flat, or help you at the automat

一个吻也许很重要,但它不能支付你简陋公寓的租金或在售货机前帮上忙

Men grow cold as girls grow old

男人变得冷酷当女孩变老

And we all lose our charms in the end

并且我们最终将失去魅力

But square-cut or pear-shaped

(变得)干瘪(square-cut直角切,意失去曲线 )或肥胖(女性肥胖呈梨形)

These rocks don't lose their shape

这种石头不会改变形状

Diamonds are a girl's best friend

钻石是女孩最好的朋友

Tiffany's ... Cartier ... Black Star, Frost Gorham

Talk to me, Harry Winston, tell me all about it!

(Tiffany's,Cartier,Black Star,Frost Gorham,Harry Winston都是珠宝品牌)

There may come a time when a lass needs a lawyer

也许有时情妇需要一个律师

But diamonds are a girl's best friend

但钻石是女孩最好的朋友

There may come a time when a hard-boiled employer thinks you're awful nice

也许有时当一个无情的老板觉得你特别挑剔

But get that ice or else no dice

那就要冷静否则就没有骰子

He's your guy when stocks are high

当股票(指女孩)价高时他是你的人

But beware when they start to descend

但小心当他们跌价时

It's then that those louses go back to their spouses

那时这些虱子就溜回他们配偶的身边

Diamonds are a girl's best friend

钻石是女孩最好的朋友

I've heard of affairs that are strictly platonic

我曾听说恋爱是严格意义上柏拉图式的

But diamonds are a girl's best friend

但钻石是女孩最好的朋友

And I think affairs that you must keep liaisonic are better bets if little pets get big baggettes

我觉得你必须时时关注的恋爱是个好赌注,要是小宠物们(从中能)得到大袋收获

Time rolls on and youth is gone

时间逝去青春不再

And you can't straighten up when you bend

当你曲身就不能再直起来

But stiff back or stiff knees

而只有僵直的背或僵直的膝盖

You stand straight at Tiffany's

你直面着Tiffany's

Diamonds, diamonds

钻石,钻石

I don't mean rhinestones

我不是指人造的那种

But diamonds are a girl's best, best friend

但钻石是女孩最好的朋友

故事的经济价值首先在于他的广泛适用性,好的故事都在诉说人性中的本真,是人所共有的。如钻石说的爱情故事,无论穷人还是富人,都同样需要爱情,所有的爱情都同样伟大。这个故事让钻石从非必需品变成必须品,这个故事打开的,是一个由每一个消费者构成的巨大市场,获得的是数以亿计的财富。

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