［18］Degussa owned，until 1986，a 42 2 percent share in Degesch，which delivered Zyklon B cyanide tablets to the Nazis for use in the death camps gas chambers［19］Western Daily Press，October 27，2003：“Holocaust Firm Banned ”
［20］Agence France Presse，October 29，2003：“L architecte du m morial de l Holocauste soutient le groupe chimique Degussa ”
［21］Agence France Presse，November 5，2003：“Nazi Linked Firm Helped Build Holocaust Memorial Foundation ”
［22］NPR Radio，October 31，2003：All Things Considered
［23］Degussa comapany press release，October 28，2003
［24］改变大众观念的途径包括发明不含尼古丁的香烟，或者将大部分的利润捐给慈善机构，以此来为那些重度吸烟者提供保健服务。此外，还有一些其他办法可以运用。
［25］Piore，M ，and S Safford 2006 “Changing Regimes of Workplace Governance，Shifting Axis of Mobilization，and the Challenge to Industrial Relations Theory ”Industrial Relations，45：299325
［26］For a discussion of identity marketing，see Reed II，Americus，and Lisa Bolton 2005 “The Complexity of Identity ”MIT Sloan Management Review，46/3：1822［27］FOOD，May 24，2005：“Mecca Cola ：A Sign of the Times ”
［28］Mecca Cola Company Web site(www mecca cola com)，accessed March 20，2007
［29］The Financial Times，March 10，2004：Wall Street is convinced that Steven Heyer，the company s president and chief operating officer，is the man for the top job But the board is conducting an unprecedented external search，and some believe Heyer has other goals
［30］On the benefits and approach to corporate branding，see Aaker，David A 2004 “Leveraging the Corporate Brand ”California Management Review，46/3：618
［31］Klein，Naomi 2000 “The Tyranny of the Brands ”The New Statesman，129/4470：2528
［32］Upstream：“BP living dangerously，”March 23，2007
